Fly on the E-Commerce Cyberwall

Feeling a little schizophrenic
Let's see now, what am I doing again? There was a lot of work for MasterVisions' gift site today, a little work on my eBay store sales, some work on my church's website, a quick peek at One Stop Web Support.

It was nice to have that single focus on those days recently when I was working exclusively on One Stop Web Support. Now things are back to "normal" where multiple assignments are competing for my attention.

Not that I'm complaining, but it certainly isn't an ideal situation I've put myself in. I'm glad to see my eBay store picking up in sales. I've let it sit while I attended to other projects. Suddenly it's selling the best it's ever sold. I wish I could put my finger on the reason for the sudden increase.

But that's the way it goes sometimes. You work your hardest, doing all the most customer-centered things, and hope that your efforts connect with the people you want to reach. Sometimes what you do hits them at just the right time. Other times, you just keep waiting. And sometimes the seeds you planted a while ago suddenly bear fruit at a time you least expect it.

As much as we'd like it to be, it's not automatic that you do this and the result is guaranteed. We're still dealing with people and people have the unfortunate habit of refusing to fit easily into our predictable formulas.

But hey, if it was all perfectly predictable, where would the challenges—and the satisfaction of meeting those challenges—be in it?
Unpredictably yours,
Jeff