Saturday, May 12, 2007
Your Business Is All About... What???
If you were to sum up in one word what is at the core of a successful business, what what you say?
Want to make a sale? What do you have to do? You have to convince someone that what you're selling is greater in value than the money they give you in return.
Want someone to promote your products to their mailing list? What do you have to do? You have to convince the list holder that the benefit he or she receives from recommending you outweighs the effort they put into promoting you.
Look at any key part of your business and a relationship lurks beneath the surface. That's why it's so important to build your relationship skills.
No, I'm not talking about joining Toastmasters or learning how to paste a sincere-looking smile on your face while you vigorously shake people's hands.
But you've got to get out of your basement or your bedroom or whatever you use as your home office. You have to learn how to interact, how to empathize, how to recognize what people need.
Too often, new business owners go into everything with a self-focused approach of "What do I get out of this?" Sadly, a few people manage to make good money this way. They do it by manipulating people and ripping them off. But even they succeed at their self-centered game only because they have a good understanding of what makes people tick.
I have never met a successful business owner who didn't have a deep understanding of people. Understanding people is a core skill that businesspeople must develop if they want to succeed.
Jeff
P.S. Understanding people -- as well as understanding and improving yourself -- are at the heart of BANABU (Building A New And Better Universe), an excellent personal growth course you've heard me mention in this blog before.
Why do I keep mentioning it? Because I believe in it. And I believe it offers a solid, down-to-earth approach to creating a more effective you.
I know, I know. Our culture has been flooded with lots of silly ramblings about personal growth and wealth-building. I'm sick of all that nonsense, too.
That's why I like BANABU. It gives down-to-earth advice and real-world approaches to making yourself more than what you are.
If you want make yourself more effective as a business owner -- and as a person -- check out BANABU for real-world guidance.
If you were to sum up in one word what is at the core of a successful business, what what you say?
- Products?
- Design?
- Traffic?
- Copywriting?
- Sales?
Want to make a sale? What do you have to do? You have to convince someone that what you're selling is greater in value than the money they give you in return.
Want someone to promote your products to their mailing list? What do you have to do? You have to convince the list holder that the benefit he or she receives from recommending you outweighs the effort they put into promoting you.
Look at any key part of your business and a relationship lurks beneath the surface. That's why it's so important to build your relationship skills.
No, I'm not talking about joining Toastmasters or learning how to paste a sincere-looking smile on your face while you vigorously shake people's hands.
But you've got to get out of your basement or your bedroom or whatever you use as your home office. You have to learn how to interact, how to empathize, how to recognize what people need.
Too often, new business owners go into everything with a self-focused approach of "What do I get out of this?" Sadly, a few people manage to make good money this way. They do it by manipulating people and ripping them off. But even they succeed at their self-centered game only because they have a good understanding of what makes people tick.
I have never met a successful business owner who didn't have a deep understanding of people. Understanding people is a core skill that businesspeople must develop if they want to succeed.
Jeff
P.S. Understanding people -- as well as understanding and improving yourself -- are at the heart of BANABU (Building A New And Better Universe), an excellent personal growth course you've heard me mention in this blog before.
Why do I keep mentioning it? Because I believe in it. And I believe it offers a solid, down-to-earth approach to creating a more effective you.
I know, I know. Our culture has been flooded with lots of silly ramblings about personal growth and wealth-building. I'm sick of all that nonsense, too.
That's why I like BANABU. It gives down-to-earth advice and real-world approaches to making yourself more than what you are.
If you want make yourself more effective as a business owner -- and as a person -- check out BANABU for real-world guidance.
ADD TO YOUR SOCIAL BOOKMARKS:
Blink
Del.icio.us
Digg
Furl
Google
Simpy
Spurl
Y! MyWeb
BlinkDel.icio.usDiggFurlGoogleSimpySpurlY! MyWeb Labels: BANABU, building relationships, mindset, personal growth
Friday, May 11, 2007
Another Hot Offer and a Hypnotic Writing Monkey
Not long after I finished putting together my Hot Offer selections for the week, I got an email from copywriting genius Joe Vitale. Rather than redo my selections, I decided to add this as an addendum.
He's offering a $197 product for free today. Sound good? It's something he's held off the market since last summer. Sound even better? It's something I've personally found invaluable in copywriting.
But even better, you can learn a lot about copywriting just by reading the email he wrote. So, with his permission, I've reprinted it here.
He both describes and gives examples of the techinques that have made him one of the best copywriters around. And in doing so he shows just how easy it can be to write powerful copy.
Here it is:
Undoubtably you picked up some good tips on copywriting just from his letter. Maybe an appetizer like this is enough for you.
Then again, maybe it's not.
Remember, his whole swipe file is free for the taking when you get his surprisingly inexpensive Hypnotic Marketing Formula -- but not for long.
So if you want his swipe file helping you to write compelling copy like he did -- and don't forget, he created this letter simply by putting together phrases from his swipe file -- you'll want to go now, before his supply runs out:
http://www.OneStopWebSupport.com/hypnoticmarketing
Jeff
Not long after I finished putting together my Hot Offer selections for the week, I got an email from copywriting genius Joe Vitale. Rather than redo my selections, I decided to add this as an addendum.
He's offering a $197 product for free today. Sound good? It's something he's held off the market since last summer. Sound even better? It's something I've personally found invaluable in copywriting.
But even better, you can learn a lot about copywriting just by reading the email he wrote. So, with his permission, I've reprinted it here.
He both describes and gives examples of the techinques that have made him one of the best copywriters around. And in doing so he shows just how easy it can be to write powerful copy.
Here it is:
"A monkey could swipe my material and write a cash-pulling sales letter, email, blog... or any marketing message.
"The only condition is the monkey needs to be able to read.
"I'll prove it to you.
"Right now I have no idea how to write this article called: "How to Easily Use My Hypnotic Marketing Material to Get Gloriously Rich."
"So, in this case, I'M the monkey.
"Now follow my path....
"I grab my material and flip through it -- which is what I'm doing right now -- and I spot a phrase...
"You don't realize it, but in the next few minutes you're going to learn..."
"I add to that phrase something my monkey mind gives me, "...how to get people to do your bidding by using this amazing collection of hypnotic marketing materials."
"I now have this: "You don't realize it, but in the next few minutes you're going to learn how to get people to do your bidding by using this amazing collection of hypnotic marketing materials."
"There, I just wrote a good line. Any monkey could do it, as long as said monkey can type.
"If you're like me, you'll probably want another example.
"Stop!
"Did you notice that "If you're like me..." is one of the hypnotic lines from my material?
"It is.
"It's in the Hypnotic Writing Swipe File.
"My monkey mind found it and used it.
"And "Stop!" is from there, too.
"I saw it and tossed it into the above paragraph.
"Made you look, didn't it?
"Here's a fact for you: Any man, woman, child or monkey can flip through these pages and find words, phrases, and complete sentences to help them lead and control the minds of their readers.
"Hey! Did you catch what I did? The phrase "Here's a fact for you..." is also from the Hypnotic Writing Swipe File. It's a way to assume logic without having any.
"It works.
"And did you notice that "Hey!" grabbed your mind?
"It, too, is from this collection. It's a powerful yet simple tool for practically yelling out your reader's name in a crowded room.
"It GRABS attention.
"Are you beginning to see how you can use this material?
"Think about making use of this collection of hypnotic material and you'll begin to feel real power.
"And did you notice that "Think about making use of..." is yet another golden nugget from swiped from the Hypnotic material?
"Yes, a monkey with typing and reading skills just might be able to write a good letter, email, blog, or any kind of marketing piece with this amazing collection of tried and true hypnotic words and phrases.
"But more importantly, since YOU are smarter than any monkey, by the time you finish reading this material you will be able to take these words and phrases and weave them into hypnotic letters, emails, blogs, and ads that get people to act on your commands and suggestions.
"Stop! Note "by the time you finish reading..."
"is ALSO from this priceless bag of tricks!
"Can you see why I'm so excited!
"As you study every word of this material you will become amazed at how easy it will be for you to start writing your own hypnotic marketing messages.
"(I can't resist. "As you study every word of this book you will become..." is also swiped from there too. This is becoming way too easy.)
"But let me confess something:
"(Yes. "Let me confess..." is a hypnotic phrase.)
"The Hypnotic Writing Swipe File has been off the market for over 12 months now. (as have all of my hypnotic marketing ebooks, courses, classes, and home study courses) But before we talk about a way you can still get your hands on this material, consider this:
"("But before..." is from the swipe file too)
"The further you read into this collection, the more you will realize why professional copywriters and marketers always have "swipe files."
"They use them for inspiration. In this case, I've already done ALL the leg work for you.
"("The further you read into this..." is, you guessed it, from the Hypnotic Swipe File.)
"Remember when you were in high school, and you cheated to get a passing grade? Admit it. You did, at least once. Well, this collection is your cheat-cheat.
"("Remember when you were in high school..." is swiped from my material too. Do you see how easy it is to write with this collection at hand?
"It's so easy I feel silly accepting money for writing material like this for clients. But not THAT silly.)
"Have you noticed yet that I began with no idea of how to write this article and now, with the help of the Hypnotic Writing Swipe File collection, I have written a very interesting and maybe even hypnotic piece here?
"("Have you noticed yet that..." is from this fantastic swipe file, too.)
"So here you are. You're holding dynamite. Do you light it and throw it in a field to watch the dirt blow up, or do you light it and throw it where you know lay hidden gold?
"FACT: The choice is yours. Use this material wisely.
"("FACT" is swiped, too.)
"As this email concludes, you are about to learn the startling news that just today I released a limited edition 8th Anniversary Edition of my 3-Step "Hypnotic Marketing Formula"... And I'm announcing the HUGE news that everyone who invests in it today will also get the same Hypnotic Writing Swipe File I used to write this email. (which has sold for $197 in the past) You don't pay $197.
"You don't pay anything for this powerful Hypnotic Swipe File.
"It's your free - today only, when you get in on the 8th Anniversary celebration of my proprietary 3-Step Hypnotic Marketing Formula.
"Of course, you'll want to get in on this today before it's gone:
http://www.OneStopWebSupport.com/hypnoticmarketing
Go for it.
Dr. Joe Vitale
PS.
"You are still
reading this, aren't you?
"You really don't need any more proof that this works, do you?
"Consider this...
"My objective was to make you read this entire email. Thus far, you've read 99% of this 1,030 word word message, right? In writing this email, I simply planted a few hypnotic phrases, suggestions, and copy connectors that I swiped right from the Hypnotic Writing Swipe File.
"When was the last time you read 55 paragraphs of something that you never intended on reading?
"That you did exactly what I suggested is indisputable proof that these hypnotic writing methods truly deliver on the goods!
"Wouldn't you like to start using these easy and powerful methods for yourself, starting now?
"There are only a limited number of these special edition packages of the 8th Anniversary Edtion of Hypnotic Marketing today at:
http://www.OneStopWebSupport.com/hypnoticmarketing
Undoubtably you picked up some good tips on copywriting just from his letter. Maybe an appetizer like this is enough for you.
Then again, maybe it's not.
Remember, his whole swipe file is free for the taking when you get his surprisingly inexpensive Hypnotic Marketing Formula -- but not for long.
So if you want his swipe file helping you to write compelling copy like he did -- and don't forget, he created this letter simply by putting together phrases from his swipe file -- you'll want to go now, before his supply runs out:
http://www.OneStopWebSupport.com/hypnoticmarketing
Jeff
ADD TO YOUR SOCIAL BOOKMARKS:
BlinkDel.icio.usDigg
FurlGoogleSimpySpurlY! MyWeb
BlinkDel.icio.usDiggFurlGoogleSimpySpurlY! MyWeb Labels: copywriting
Hottest Offers for May 11
Each Friday I share with you the hottest online marketing deals I've come across in the past week.
A lot of visitors lately have been very interested in finding the right niche for their business. First off, let me get one thing straight: there is no such thing as the "right" niche. You want a niche that fits you. The worst thing you can do is wait around for some risk-free, guaranteed success niche to fall in your lap.
If you're getting started in finding a niche for your business, you need to understand keyword research. And there are some excellent resources on keyword research available for free.
Free Keyword Research Guide
Why is this very generically named Keyword Research Guide useful? It asked nine extremely savvy marketers each to do keyword research on some fictional product and then report back on what they did.
Each of them has developed their own, unique keyword researching techniques over the years. So you get to watch over their shoulders as they use those tips on this project.
You get nine different perspectives on keyword research. You'll see approaches to keyword research that you never imagined, and you get them all for free. Find out more about this free keyword research guide.
Or go directly to the download page for this book and get it right now.
Free Keyword Research Videos
Or do you learn better by watching?
Then Dr. Andy Williams' free keyword research videos are for you. This series of eight free videos on keyword research They show tips that can help you generate thousands of relevant keywords on either Wordtracker or NicheBOT.
These videos show you how to get more out of either of these keyword research tools. Watch the whole series and you'll see how to go from finding keywords all the way to turn those keywords into a profitable niche website. Click here to find out more about these videos.
Or click here to go straight to the signup page to get these free videos. Look for the signup box near the top of the page.
Those are my picks for this week.
You can still check out some of the top offers that are still available from previous weeks. Check it out for some exceptional bargains that cost next to nothing.
Jeff
Each Friday I share with you the hottest online marketing deals I've come across in the past week.
A lot of visitors lately have been very interested in finding the right niche for their business. First off, let me get one thing straight: there is no such thing as the "right" niche. You want a niche that fits you. The worst thing you can do is wait around for some risk-free, guaranteed success niche to fall in your lap.
If you're getting started in finding a niche for your business, you need to understand keyword research. And there are some excellent resources on keyword research available for free.
Free Keyword Research Guide
Why is this very generically named Keyword Research Guide useful? It asked nine extremely savvy marketers each to do keyword research on some fictional product and then report back on what they did.
Each of them has developed their own, unique keyword researching techniques over the years. So you get to watch over their shoulders as they use those tips on this project.
You get nine different perspectives on keyword research. You'll see approaches to keyword research that you never imagined, and you get them all for free. Find out more about this free keyword research guide.
Or go directly to the download page for this book and get it right now.
Free Keyword Research Videos
Or do you learn better by watching?
Then Dr. Andy Williams' free keyword research videos are for you. This series of eight free videos on keyword research They show tips that can help you generate thousands of relevant keywords on either Wordtracker or NicheBOT.
These videos show you how to get more out of either of these keyword research tools. Watch the whole series and you'll see how to go from finding keywords all the way to turn those keywords into a profitable niche website. Click here to find out more about these videos.
Or click here to go straight to the signup page to get these free videos. Look for the signup box near the top of the page.
Those are my picks for this week.
You can still check out some of the top offers that are still available from previous weeks. Check it out for some exceptional bargains that cost next to nothing.
Jeff
ADD TO YOUR SOCIAL BOOKMARKS:
BlinkDel.icio.usDigg
FurlGoogleSimpySpurlY! MyWeb
BlinkDel.icio.usDiggFurlGoogleSimpySpurlY! MyWeb Labels: hot offers, keyword research, niche research
Thursday, May 10, 2007
How One Guy Built His Business While Working a Full-Time Job
I just came across another great case study that fits the situation of most new business owners online. This man managed to build a travel business online while working a full-time job.
Check out the case study to see what steps he took to build his part-time business into a full-time career.
Note especially the important role that driving visitors back to his site with autoresponder content plays in his success.
Jeff
I just came across another great case study that fits the situation of most new business owners online. This man managed to build a travel business online while working a full-time job.
Check out the case study to see what steps he took to build his part-time business into a full-time career.
Note especially the important role that driving visitors back to his site with autoresponder content plays in his success.
Jeff
ADD TO YOUR SOCIAL BOOKMARKS:
BlinkDel.icio.usDigg
FurlGoogleSimpySpurlY! MyWeb
BlinkDel.icio.usDiggFurlGoogleSimpySpurlY! MyWeb Labels: autoresponders, case studies
Wednesday, May 09, 2007
Why You Don't Want Your Business to Be an Overnight Success
That's right. You don't want your business to be an overnight success.
Sounds crazy, doesn't it?
But there's a good reason for that.
If you experience success instantly, you don't know how to handle it.
You got there by luck and you don't know how to maintain it. You live in fear that the same luck that brought you success will suddenly strip it away from you. You have no power over whether you succeed or fail.
You're much better off if you get your success by skill.
If you took an integral part in achieving your success, you've built a storehouse of knowledge that you can use to build further successes. That storehouse of knowledge enables you to maintain your success.
The problem with achieving your success by skill is that it diesn't happen overnight. It takes time. You have to work at it. You have to learn. You have to grow.
But it gives you a resource that no one can take away. Once you've learned how to build a business (or do whatever you want to succeed at), you can always do it over again if you have to.
No, you don't want to be an overnight success. You want to be a success that can last. And there's no way to do that overnight.
Jeff
P.S. You can grow your ability to succeed by trial and error. Lots of people have gone that route and succeeded.
Or you can shorten your learning curve by learning from people who have already traveled the exact route you seek to travel.
That's why I use BANABU as a key part of my personal and business growth. I simply haven't found anything better for getting me outside the box and heading me in the direction I want to go.
Check out BANABU for yourself and see what parts of your life it can help you achieve the success you seek.
That's right. You don't want your business to be an overnight success.
Sounds crazy, doesn't it?
But there's a good reason for that.
If you experience success instantly, you don't know how to handle it.
You got there by luck and you don't know how to maintain it. You live in fear that the same luck that brought you success will suddenly strip it away from you. You have no power over whether you succeed or fail.
You're much better off if you get your success by skill.
If you took an integral part in achieving your success, you've built a storehouse of knowledge that you can use to build further successes. That storehouse of knowledge enables you to maintain your success.
The problem with achieving your success by skill is that it diesn't happen overnight. It takes time. You have to work at it. You have to learn. You have to grow.
But it gives you a resource that no one can take away. Once you've learned how to build a business (or do whatever you want to succeed at), you can always do it over again if you have to.
No, you don't want to be an overnight success. You want to be a success that can last. And there's no way to do that overnight.
Jeff
P.S. You can grow your ability to succeed by trial and error. Lots of people have gone that route and succeeded.
Or you can shorten your learning curve by learning from people who have already traveled the exact route you seek to travel.
That's why I use BANABU as a key part of my personal and business growth. I simply haven't found anything better for getting me outside the box and heading me in the direction I want to go.
Check out BANABU for yourself and see what parts of your life it can help you achieve the success you seek.
ADD TO YOUR SOCIAL BOOKMARKS:
BlinkDel.icio.usDigg
FurlGoogleSimpySpurlY! MyWeb
BlinkDel.icio.usDiggFurlGoogleSimpySpurlY! MyWeb Labels: BANABU, mindset, personal growth, successful business
Tuesday, May 08, 2007
One Stop Web Support Newsletter #55 Online
I just posted last Sunday's newsletter online.
This newsletter continues a four-part series on Building the Four Key Parts of Your Business. Here's what you'll find in it:
I just posted last Sunday's newsletter online.
This newsletter continues a four-part series on Building the Four Key Parts of Your Business. Here's what you'll find in it:
- Building the Four Key Parts of Your Business - A Product to Gain Your Customers' Trust
- Reviews -
Website business - Worldwide Brands Wholesale Product Directories
Auction business - A Part-Time Plan for Massive Success Using eBay and the Internet - Special guest corner - thoughts from top marketers
5 Product-Types Every Seller Should Carry
By Chris Malta and Robin Cowie - Success quote by Gil Bailie
Click here to check out the newsletter.
Jeff
ADD TO YOUR SOCIAL BOOKMARKS:
BlinkDel.icio.usDigg
FurlGoogleSimpySpurlY! MyWeb
BlinkDel.icio.usDiggFurlGoogleSimpySpurlY! MyWeb Labels: newsletter, product sourcing, Worldwide Brands
Reminder -- SiteBuildIt! Spring Special Ends at Midnight
Just a reminder. If you're sitting on the fence about your business and want a needed boost to get going, SiteBuildIt!'s spring special ends at midnight tonight, May 8.
What does this mean?
You can pick up everything you need for two, complete SiteBuildIt! sites and take $100 off on each one.
Why is SiteBuildIt! worthwhile?
I won't go into all the details here.
Check my review of SiteBuildIt! to find out.
Or take a SiteBuildIt! video tour.
But if you've always wanted to build a website business and haven't started yet (or if you'd like to build another one to expand into other areas), don't let this SiteBuildIt! special pass you by!
Just click on the link to go to the SiteBuildIt! page and then click on the Spring Has Sprung banner to get all the details.
Jeff
Just a reminder. If you're sitting on the fence about your business and want a needed boost to get going, SiteBuildIt!'s spring special ends at midnight tonight, May 8.
What does this mean?
You can pick up everything you need for two, complete SiteBuildIt! sites and take $100 off on each one.
Why is SiteBuildIt! worthwhile?
I won't go into all the details here.
Check my review of SiteBuildIt! to find out.
Or take a SiteBuildIt! video tour.
But if you've always wanted to build a website business and haven't started yet (or if you'd like to build another one to expand into other areas), don't let this SiteBuildIt! special pass you by!
Just click on the link to go to the SiteBuildIt! page and then click on the Spring Has Sprung banner to get all the details.
Jeff
Labels: site building, SiteBuildIt, start business
Monday, May 07, 2007
Monday Video - Playing Devil's Advocate
Here's your latest video in our Monday video series.
This one combines humor and a heartfelt appreciation of the product.
What I especially want to point out about this one is what the videomaker accomplishes by playing two roles in it...
Note: I have had to move the videos from my Monday Video series to pages on my website because of recurring technical problems from having them in my blog.
See this video and the full tip.
Or see the whole series of video critiques.
Jeff
Here's your latest video in our Monday video series.
This one combines humor and a heartfelt appreciation of the product.
What I especially want to point out about this one is what the videomaker accomplishes by playing two roles in it...
Note: I have had to move the videos from my Monday Video series to pages on my website because of recurring technical problems from having them in my blog.
See this video and the full tip.
Or see the whole series of video critiques.
Jeff
Labels: site building, SiteBuildIt, video
© 2005, 2006, 2007, 2008, 2009, 2010 Jeff Baas, One Stop Web Support
