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Saturday, May 20, 2006

Understanding the Success Mindset
Often we don't move forward toward success because we only see as far as the limitations we've always imposed on ourselves. We need to learn to see past those limitations and develop a success mindset.

That's why I like BANABU. This oddly named program takes you through 11 thinking errors that most commonly block people's way to success. And it avoids the new-age-speak that clutters many books on personal development. It's very down-to-earth and realistic in its approach.

Now, I don't care whether you use this particular tool or not. As for me, it showed me plenty of areas where I was holding myself back.

But I've simply found it to be the most effective tool for identifying and overcoming the ways of thinking that hold business owners back. If you can find another way of doing changing your mindset, more power to you!

What I care about is that you change your mindset from the old limitation mindset of the employee to the opportunity mindset of an entrepreneur. If you can't move beyond your employee mindset, you'll always remain stuck in an employee life. And that's not something that either of us want.
Jeff

Friday, May 19, 2006

Three Views of Success
There are three approaches people use to attaining success in online business, or in any other field:
The External mindset is where most people get stuck. They see the destination they want to reach and then wait for it to plop in their lap.

The External mindset is what we're brought up with. It's the mindset that tells us to sit back, behave ourselves, wait our turn and expect somebody to take care of things for us.

Much of the "life is unfair" thinking that infects so many comes from this belief. It tells us that "somebody should be looking after things" to make sure we always get what we want.

The Internal mindset recognizes that we have to take some initiative to reach our destination. But it still relies on the External mindset to a great degree. Have you ever seen a little child who makes a "bargain" like this with another: "I gave you the penny I found, so now you have to be my friend and do whatever I say."

Totally unrealistic, isn't it? But isn't that the mindset of many new business owners online? "I set up my web store. Now people are supposed to buy from me." It relies on the potential customer to carry out their end of a "bargain" that they never made with the seller.

And when waiting for people to carry out their end of this bargain doesn't produce results, the business owner with an Internal mindset looks for something external again. They look for some trick, some secret that will make things work "the way things are supposed to."

Even when the business owner takes initiative instead of just waiting for success to come, she or he still treat success as something that depends on some external force. They look for something that will enforce the "rules" the business owner has made up in his or her own head.

But success never comes until a business owner graduates to an Interactive mindset. The Interactive mindset doesn't see potential customers as opposing chess pieces to lure into postion for a sale. The Interactive mindset sees potential customers as people who have needs that the business owner can fill.

The Interactive mindset doesn't just throw products up in a web store and wait for people to buy. The Interactive mindset chooses products to meet people's specific needs. It learns the emotional triggers that drive potential customers and appeals to those needs.

There is nothing generic about the web store of a business owner who has an Interactive mindset. It jumps out and makes the visitor think, "Here's someone who understands just what I need!"

How do we change our mindset to graduate to the an Interactive one? It's not something that comes naturally to us because of the limitations we typically impose on ourselves. But tomorrow I'll share with you one tool I've found to be excellent at helping to break down those self-imposed limitations.
Jeff

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