Thursday, May 28, 2009
The Importance of Promotion
Here's a favorite quote from PT Barnum:
In reality, though, promotion is simply a means to let others know that we have something that they will find to be of value.
It may be a business owner promoting a product that solves potential customers' problems. It may be a job-seeker affirming that they have skills that will help a potential employer. Or it may be someone simply stepping forward to assert that they have something worthwhile to offer others.
In all of these cases, there's nothing "dirty" about stepping forward with something of value for others. And if you don't do it, nothing good happens for you -- and nothing good happens for those we are in a position to help.
Jeff
Here's a favorite quote from PT Barnum:
"Without promotion, something terrible happens -- NOTHING!"Many of us tend to avoid promoting our businesses (or ourselves, in those situations where self-promotion is called for). We feel that promotion is somehow dirty, and makes us look dirty by association with it.
In reality, though, promotion is simply a means to let others know that we have something that they will find to be of value.
It may be a business owner promoting a product that solves potential customers' problems. It may be a job-seeker affirming that they have skills that will help a potential employer. Or it may be someone simply stepping forward to assert that they have something worthwhile to offer others.
In all of these cases, there's nothing "dirty" about stepping forward with something of value for others. And if you don't do it, nothing good happens for you -- and nothing good happens for those we are in a position to help.
Jeff
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