Saturday, August 30, 2008
One Stop Web Support Newsletter #71 Coming
The latest issue of my newsletter will arrive Sunday morning.
The main article is:
The Reality of Starting a Business Online—expect to plan
This week's Q & A is:
With all the changes that eBay has made lately, can I still make money on eBay?
If you haven't signed up for my newsletter, you can do so at www.OneStopWebSupport.com/newsletter-signup.htm. And I'll make it worth your while if you do. I'll give you $250 worth of free gifts for signing up!
Jeff
The latest issue of my newsletter will arrive Sunday morning.
The main article is:
The Reality of Starting a Business Online—expect to plan
This week's Q & A is:
With all the changes that eBay has made lately, can I still make money on eBay?
If you haven't signed up for my newsletter, you can do so at www.OneStopWebSupport.com/newsletter-signup.htm. And I'll make it worth your while if you do. I'll give you $250 worth of free gifts for signing up!
Jeff
Labels: newsletter
Friday, August 29, 2008
Hot Offers for August 29, 2008
This summer, admittedly, has been a surprisingly slow time for good offers. But as we head into fall (yeah, I don't like the sound of that either), I'm seeing some good offers starting to pop up again.
Here are two current ones I recommend:
Or click below to go straight to the offers:
Jeff
This summer, admittedly, has been a surprisingly slow time for good offers. But as we head into fall (yeah, I don't like the sound of that either), I'm seeing some good offers starting to pop up again.
Here are two current ones I recommend:
- New FREE ebook on how to make money with a blog
- Back-to-Work discount on SiteBuildIt! training/site-building package
Or click below to go straight to the offers:
- Build a Business, NOT a Blog
- SiteBuildIt! Back-to-Work Special (check out the SiteBuildIt! page, then click the Back to Work banner near the top of the SiteBuildIt! page to find out more about the offer)
Jeff
Labels: blogging, hot offers, site building, SiteBuildIt
Thursday, August 28, 2008
Thursday Inspiration—Insoluable Problems
Here's a favorite quote from John W. Gardner:
"We are continually faced with a series of great opportunities brilliantly disguised as insoluable problems."
So go out and solve some insoluable problems!
Jeff
Here's a favorite quote from John W. Gardner:
"We are continually faced with a series of great opportunities brilliantly disguised as insoluable problems."
So go out and solve some insoluable problems!
Jeff
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BlinkDel.icio.usDiggFurlGoogleSimpySpurlY! MyWebLabels: inspirational quotes
Wednesday, August 27, 2008
Lemmings vs Common Sense
Did you get a lot of "bad news" last week?
It seems that Internet marketing mastermind Frank Kern reopened his membership site for about a half hour a week ago and new members have been falling all over themselves using the techniques he suggests.
Most of them, though, missed the entire point.
One of Kern's key points to his marketing is that people are more likely to open an email if the subject line gives them cause to worry than if offers them the world on a platter.
The principle is true. People act more urgently if they fear that they will lose something than if they have an opportunity to receive something of value. It's part of human nature.
So what happened last week is that scores of new Frank Kern disciples went out and blithely sent emails to their lists with the title "Bad News" (copied directly from a case study that Kern did).
So other than a lack of creativity, what's wrong with that?
Here's what.
The vast majority of these new Kernites sent emails that had absolutely nothing in them that even vaguely connected to the subject line.
The only bad news in them was that the recipients who opened them were deceived by marketers who believed that simply writing the subject line "Bad News" would magically transform their sales emails into incredible winners. Think it increased those marketers' sales?
I think it's more likely that those lemming-like marketers instead experienced record unsubscribe rates on those emails.
This whole fiasco is a good reminder, though, of an important fact. Just because something works well in a specific situation in connection with other campaign elements that are painstakingly matched to work in concert with that one thing, doesn't mean it will automatically work just as well in any situation.
There are no magic wands, people.
With any strategy, tactic, or tip you learn, it's essential that you take it apart and understand WHY it works and not just plunk it in and expect it to work magic for you.
The magic is in understanding thoroughly how your customers think and matching your message to their needs.
No strategy does that all on its own.
No tactic does that all on its own.
No tip does that all on its own.
Relying on a tool to work magic in any situation is like hearing that a hammer is a good tool and therefore expecting that it will be the right tool to use to install a piece of glass.
Understand why a tool works and exactly what it's good for before you try to plug it in.
And even more importantly, understand what your customers want and need. Then you can pick out the right tool for the job.
Jeff
Did you get a lot of "bad news" last week?
It seems that Internet marketing mastermind Frank Kern reopened his membership site for about a half hour a week ago and new members have been falling all over themselves using the techniques he suggests.
Most of them, though, missed the entire point.
One of Kern's key points to his marketing is that people are more likely to open an email if the subject line gives them cause to worry than if offers them the world on a platter.
The principle is true. People act more urgently if they fear that they will lose something than if they have an opportunity to receive something of value. It's part of human nature.
So what happened last week is that scores of new Frank Kern disciples went out and blithely sent emails to their lists with the title "Bad News" (copied directly from a case study that Kern did).
So other than a lack of creativity, what's wrong with that?
Here's what.
The vast majority of these new Kernites sent emails that had absolutely nothing in them that even vaguely connected to the subject line.
The only bad news in them was that the recipients who opened them were deceived by marketers who believed that simply writing the subject line "Bad News" would magically transform their sales emails into incredible winners. Think it increased those marketers' sales?
I think it's more likely that those lemming-like marketers instead experienced record unsubscribe rates on those emails.
This whole fiasco is a good reminder, though, of an important fact. Just because something works well in a specific situation in connection with other campaign elements that are painstakingly matched to work in concert with that one thing, doesn't mean it will automatically work just as well in any situation.
There are no magic wands, people.
With any strategy, tactic, or tip you learn, it's essential that you take it apart and understand WHY it works and not just plunk it in and expect it to work magic for you.
The magic is in understanding thoroughly how your customers think and matching your message to their needs.
No strategy does that all on its own.
No tactic does that all on its own.
No tip does that all on its own.
Relying on a tool to work magic in any situation is like hearing that a hammer is a good tool and therefore expecting that it will be the right tool to use to install a piece of glass.
Understand why a tool works and exactly what it's good for before you try to plug it in.
And even more importantly, understand what your customers want and need. Then you can pick out the right tool for the job.
Jeff
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BlinkDel.icio.usDiggFurlGoogleSimpySpurlY! MyWebLabels: email marketing, successful business
Monday, August 25, 2008
If You're Still Just Thinking About Starting Your Own Business
Right now is one of the two biggest times of the year for starting something new, right behind January with its New Year's resolutions.
This is a time when we're programmed to get back to work. Even if it's been a looong time since you had a summer-long vacation from school, that summer vacation thing is programmed into our very being.
Businesses traditionally slow down over summer. Then September comes and it's back to work!
The pace gets quicker. The boss pushes a little harder.
If you love your job, that's fine. If you don't, you still have the bills to pay. Not the best form of motivation, but effective.
If you're not particularly thrilled about getting back into the more hectic pace of the work year, it's time to get serious about starting that side job and trying to turn it into your new source of support.
No, you won't push a button and be able to quit your current job two weeks from now. But you never get to your destination if you never take that first step.
By this time next year you could have a whole new life and a successful online business. It does happen. Check out these case studies of people who have started from nothing and built successful businesses online.
Few of them had any experience running their own business. Most of them didn't even have any idea where to start. But with the right training and tools, they built successful businesses that enabled them to move forward and eventually become their own boss.
You can do that, too. You just have to start taking steps in the direction where you want to end up.
Jeff
P.S. I picked that particular set of case studies for a reason. All of them have something in common (besides the fact that they started out knowing nothing and ended up with successful businesses).
All of them built their businesses through SiteBuildIt!, a business-building tool that trains you on how to build a successful business and gives you all the tools you need to build and promote it.
The case studies are not the only examples of success. Check this page of results to see a larger sample of business owners who similarly started from nothing and built sites that are in the top 1% of most visited sites on the Internet with SiteBuildIt!.
It's an impressive list.
And SiteBuildIt! has a limited-time special for this back-to-work time of year. Click the link and check the Back to Work banner for more information.
Whether you choose to start your business with the help of SiteBuildIt! or choose a different way, make sure you get moving toward where you want to go.
That's the only way you'll get there.
Right now is one of the two biggest times of the year for starting something new, right behind January with its New Year's resolutions.
This is a time when we're programmed to get back to work. Even if it's been a looong time since you had a summer-long vacation from school, that summer vacation thing is programmed into our very being.
Businesses traditionally slow down over summer. Then September comes and it's back to work!
The pace gets quicker. The boss pushes a little harder.
If you love your job, that's fine. If you don't, you still have the bills to pay. Not the best form of motivation, but effective.
If you're not particularly thrilled about getting back into the more hectic pace of the work year, it's time to get serious about starting that side job and trying to turn it into your new source of support.
No, you won't push a button and be able to quit your current job two weeks from now. But you never get to your destination if you never take that first step.
By this time next year you could have a whole new life and a successful online business. It does happen. Check out these case studies of people who have started from nothing and built successful businesses online.
Few of them had any experience running their own business. Most of them didn't even have any idea where to start. But with the right training and tools, they built successful businesses that enabled them to move forward and eventually become their own boss.
You can do that, too. You just have to start taking steps in the direction where you want to end up.
Jeff
P.S. I picked that particular set of case studies for a reason. All of them have something in common (besides the fact that they started out knowing nothing and ended up with successful businesses).
All of them built their businesses through SiteBuildIt!, a business-building tool that trains you on how to build a successful business and gives you all the tools you need to build and promote it.
The case studies are not the only examples of success. Check this page of results to see a larger sample of business owners who similarly started from nothing and built sites that are in the top 1% of most visited sites on the Internet with SiteBuildIt!.
It's an impressive list.
And SiteBuildIt! has a limited-time special for this back-to-work time of year. Click the link and check the Back to Work banner for more information.
Whether you choose to start your business with the help of SiteBuildIt! or choose a different way, make sure you get moving toward where you want to go.
That's the only way you'll get there.
ADD TO YOUR SOCIAL BOOKMARKS:
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BlinkDel.icio.usDiggFurlGoogleSimpySpurlY! MyWebLabels: case studies, SiteBuildIt, start business
Sunday, August 24, 2008
One Stop Web Support Newsletter #70 Posted
The latest issue of my newsletter is now posted. You can see it here:
http://www.onestopwebsupport.com/newsletters/nl-2008-08-24.htm
The main article is:
The Reality of Starting a Business Online—expect to work
This week's Q & A is:
Can I build a business completely for free?
If you haven't signed up for my newsletter, you can do so at www.OneStopWebSupport.com/newsletter-signup.htm. And I'll make it worth your while if you do. I'll give you $250 worth of free gifts for signing up!
Jeff
The latest issue of my newsletter is now posted. You can see it here:
http://www.onestopwebsupport.com/newsletters/nl-2008-08-24.htm
The main article is:
The Reality of Starting a Business Online—expect to work
This week's Q & A is:
Can I build a business completely for free?
If you haven't signed up for my newsletter, you can do so at www.OneStopWebSupport.com/newsletter-signup.htm. And I'll make it worth your while if you do. I'll give you $250 worth of free gifts for signing up!
Jeff
Labels: newsletter
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