Saturday, April 29, 2006
One Stop Web Support Newsletter #29 On Its Way
The latest issue of One Stop Web Support Newsletter is scheduled to arrive early Sunday morning, April 30. This newsletter contains:
Jeff
The latest issue of One Stop Web Support Newsletter is scheduled to arrive early Sunday morning, April 30. This newsletter contains:
- Article—Determining Your Return on Investment (ROI)
- Announcements about three special opportunities to obtain outstanding marketing tools
- Special guest article by Chris Malta—The Wholesale Misconception
- Success quote by Les Brown
Jeff
Friday, April 28, 2006
Three Big Opportunities
I've been hearing about some really great opportunities the last couple of days. One you already know about, but I figured it's time to let you know about the others, too.
Joe Vitale's Hypnotic Secrets Marketing Course
The one you already know about is Joe Vitale's 30 years worth of copywriting and marketing insights packaged into 27 DVDs, 31 CDs, and thousands of pages of tips and techniques. And I've lost track of all the bonuses he's added into it as these packages have gotten closer and closer to selling out.
The last I heard, they were almost gone, so if you're serious about improving your copywriting (translation: vastly improving your sales), it's time to jump on it.
SiteBuildIt! discount
The second thing is a deal on SiteBuildIt! SiteBuildIt! is, in my opinion, the most complete tool for online business success. Not only does it give you hosting and sitebuilding tools, but it has just about any marketing tool you'd want built right into it so you don't have to go out and spend hundreds of dollars on all those tools individually and then try to make them work together.
I mean, it helps you:
Right now, SiteBuildIt! is offering a special discount. Buy one site and get a second for one-third the usual price. But this offer lasts only until midnight May 1.
Insider Secrets to Marketing Your Business on the Internet PLUS Blogging for Dollars
The third item I learned about this week is from highly successful Internet marketer Derek Gehl. He has just updated his massive marketing course, Insider Secrets to Marketing Your Business on the Internet, for 2006.
He just released it and is offering to throw in a $139.95 bonus for free to the first 500 people who claim it. The bonus is his new course, Blogging for Dollars, which reveals a lot of the strategies he's used to earn millions of dollars online.
I've used Insider Secrets for years. And if you simply want training in Internet marketing without being tied into any specific system (like SiteBuildIt!), this is what I recommend. It takes you step by step through all the areas you need to know to get your business running and successful.
Whew! That's a lot going on at once. But I hope you find something that helps you in your business in it!
Jeff
I've been hearing about some really great opportunities the last couple of days. One you already know about, but I figured it's time to let you know about the others, too.
Joe Vitale's Hypnotic Secrets Marketing Course
The one you already know about is Joe Vitale's 30 years worth of copywriting and marketing insights packaged into 27 DVDs, 31 CDs, and thousands of pages of tips and techniques. And I've lost track of all the bonuses he's added into it as these packages have gotten closer and closer to selling out.
The last I heard, they were almost gone, so if you're serious about improving your copywriting (translation: vastly improving your sales), it's time to jump on it.
SiteBuildIt! discount
The second thing is a deal on SiteBuildIt! SiteBuildIt! is, in my opinion, the most complete tool for online business success. Not only does it give you hosting and sitebuilding tools, but it has just about any marketing tool you'd want built right into it so you don't have to go out and spend hundreds of dollars on all those tools individually and then try to make them work together.
I mean, it helps you:
- Find the best keywords to bring you traffic
- Test and track your traffic so you can add more of what's bringing you sales and drop what isn't
- Easily create compelling pay-per-click ads
- Optimize your pages for better search engine rankings
- Track your rankings in the search engines
- Alert the search engines when you've added new pages so they can spider them right away
- Much, much more
Right now, SiteBuildIt! is offering a special discount. Buy one site and get a second for one-third the usual price. But this offer lasts only until midnight May 1.
Insider Secrets to Marketing Your Business on the Internet PLUS Blogging for Dollars
The third item I learned about this week is from highly successful Internet marketer Derek Gehl. He has just updated his massive marketing course, Insider Secrets to Marketing Your Business on the Internet, for 2006.
He just released it and is offering to throw in a $139.95 bonus for free to the first 500 people who claim it. The bonus is his new course, Blogging for Dollars, which reveals a lot of the strategies he's used to earn millions of dollars online.
I've used Insider Secrets for years. And if you simply want training in Internet marketing without being tied into any specific system (like SiteBuildIt!), this is what I recommend. It takes you step by step through all the areas you need to know to get your business running and successful.
- How to choose the best business for you
- Building your business
- Copywriting
- Promoting
- Getting customers coming back again and again.
Whew! That's a lot going on at once. But I hope you find something that helps you in your business in it!
Jeff
Tuesday, April 25, 2006
Making Sure Your Business Connects With Customers
You've heard a lot of excited talk about how easy it is to make money online. The call of independence and self-fulfillment that owning your own business can provide is powerful and exciting.
Unfortunately, many people jump in with no clear idea of what to expect. I firmly believe that the Internet offers a great opportunity to build a business of your own. But, in order to succeed, you need to proceed with a little reality.
There's nothing magical about the Internet that causes money to fall into your lap. A business is a business whether it's online or off. Yet many business starters hang onto unrealistic expectations that make it likely that they'll never reach their goal.
To get a more realistic picture of how internet business works, let's look at it in a slightly different way. Let's take it offline for a moment.
Imagine a bunch of business owners standing on one side of an auditorium with a customer standing on the other. A lot of the business owners just stand there, waiting for the customer to choose them out of the crowd.
Others start waving, jumping up and down, maybe even yelling in the hope of attracting the customer's attention.
A third group of business owners—just a handful—who have deeply researched the customer walk across the auditorium and start talking about the very concerns that are on the customer's mind. They impress the customer with their grasp of how prepared they are to deal with the customer's needs.
Meanwhile, all the business owners on the other side of the auditorium continue to wait and jump and yell. And their resentment grows against those who had the nerve to go across the room and monopolize the customer's attention.
The first two groups complain that the third group must have some kind of unfair advantage over them. And they wait. And they wait. And they wait for the customer to wander over to them.
Which business owners do you think will come out of that auditorium with a sale?
Your online business can act like any of those three groups of business owners. It can sit there quietly, like the first group, offering bare details about your product in the hope that merely going through the motions of putting up a website is all you need to make money online.
Or your online business can act like the jumping and yelling group. When "build it and they will come" doesn't work, you can throw in lots of hype and flashy colors and meaningless bells and whistles in the hope that it will be a "magic wand" that will awe your visitors into buying.
Or your online business can act like the group that walked across the auditorium and talked about the specific concerns that the customer had. It can take the details about your product and frame those details to show the ways that they address the customer's most pressing needs.
Online business is not rocket science. In many ways it truly is simple. But there is no way to get around it. You cannot succeed online by waiting for your customers to come to you.
You have to learn their needs perhaps even better than they understand those needs themselves.
I've gone through this process lately with a client, talking with him about his favorite stories about the ways buyers have reacted, the pride he's taken at the special projects he's done for them, and the joy that those projects have brought them. It's been a real emotional high going through all these stories and learning the underlying emotional needs that his products have filled.
And it should lead to some much more effective website content that "walks across the room" to engage new customers with exactly what's on their minds.
But what if you're just starting and don't have years worth of past accomplishments to draw from?
Then look back in your own life at times when you purchased products similar to what you sell. Find the times when you came across something similar that you just had to have. Hold those objects in your hands if you need to. Dig back to those emotions you felt when you bought them.
Effective copywriting is not about following dry rules so that trick people into buying something they don't really want. It's about uncovering emotions and putting them into your writing so your customers can experience the same ones as they fulfill their needs.
There's no way around it. Doing business online is all about connecting with your customers. Now, what do you need to do so you can walk across that auditorium and connect with them?
Jeff
You've heard a lot of excited talk about how easy it is to make money online. The call of independence and self-fulfillment that owning your own business can provide is powerful and exciting.
Unfortunately, many people jump in with no clear idea of what to expect. I firmly believe that the Internet offers a great opportunity to build a business of your own. But, in order to succeed, you need to proceed with a little reality.
There's nothing magical about the Internet that causes money to fall into your lap. A business is a business whether it's online or off. Yet many business starters hang onto unrealistic expectations that make it likely that they'll never reach their goal.
To get a more realistic picture of how internet business works, let's look at it in a slightly different way. Let's take it offline for a moment.
Imagine a bunch of business owners standing on one side of an auditorium with a customer standing on the other. A lot of the business owners just stand there, waiting for the customer to choose them out of the crowd.
Others start waving, jumping up and down, maybe even yelling in the hope of attracting the customer's attention.
A third group of business owners—just a handful—who have deeply researched the customer walk across the auditorium and start talking about the very concerns that are on the customer's mind. They impress the customer with their grasp of how prepared they are to deal with the customer's needs.
Meanwhile, all the business owners on the other side of the auditorium continue to wait and jump and yell. And their resentment grows against those who had the nerve to go across the room and monopolize the customer's attention.
The first two groups complain that the third group must have some kind of unfair advantage over them. And they wait. And they wait. And they wait for the customer to wander over to them.
Which business owners do you think will come out of that auditorium with a sale?
Your online business can act like any of those three groups of business owners. It can sit there quietly, like the first group, offering bare details about your product in the hope that merely going through the motions of putting up a website is all you need to make money online.
Or your online business can act like the jumping and yelling group. When "build it and they will come" doesn't work, you can throw in lots of hype and flashy colors and meaningless bells and whistles in the hope that it will be a "magic wand" that will awe your visitors into buying.
Or your online business can act like the group that walked across the auditorium and talked about the specific concerns that the customer had. It can take the details about your product and frame those details to show the ways that they address the customer's most pressing needs.
Online business is not rocket science. In many ways it truly is simple. But there is no way to get around it. You cannot succeed online by waiting for your customers to come to you.
You have to learn their needs perhaps even better than they understand those needs themselves.
I've gone through this process lately with a client, talking with him about his favorite stories about the ways buyers have reacted, the pride he's taken at the special projects he's done for them, and the joy that those projects have brought them. It's been a real emotional high going through all these stories and learning the underlying emotional needs that his products have filled.
And it should lead to some much more effective website content that "walks across the room" to engage new customers with exactly what's on their minds.
But what if you're just starting and don't have years worth of past accomplishments to draw from?
Then look back in your own life at times when you purchased products similar to what you sell. Find the times when you came across something similar that you just had to have. Hold those objects in your hands if you need to. Dig back to those emotions you felt when you bought them.
Effective copywriting is not about following dry rules so that trick people into buying something they don't really want. It's about uncovering emotions and putting them into your writing so your customers can experience the same ones as they fulfill their needs.
There's no way around it. Doing business online is all about connecting with your customers. Now, what do you need to do so you can walk across that auditorium and connect with them?
Jeff
Sunday, April 23, 2006
Internet Marketing Expert to Reveal 30 Years Worth of Marketing Secrets
I just learned a way you can add three decades of marketing experience to make your business more successful.
One of my favorite marketing teachers, Dr. Joe Vitale, is doing something he's never done before. And he's doing it to celebrate something he had to prove to himself he could accomplish.
What did he accomplish? I'll get to that later. But first I want to let you know a little about Joe.
Joe's successes
Joe is a true marketing genius. I don't throw terms like that around lightly. The last promotion he did created such a splash on the Internet that his website was one of the most viewed websites on the Internet.
During the last week of March, the website he was promoting jumped to the top 10 list of Alexa's 'Movers and Shakers'!
Why did that website create such a splash?
It was because of what he calls Hypnotic Marketing.
Joe secret—Hypnotic Marketing
He used one of the secret techniques that is part of his massive Hypnotic Selling Secrets Course. This is a course contains everything he knows from his 30 years of marketing experience.
It contains 30 years of his insights into copywriting, into publicity, into every strategy he uses to boost visitors and sales.
Unfortunately, that course isn't available right now. He took the Hypnotic Selling Secrets course off of the market because he was embarrassed with it.
No, he's not embarrassed with the knowledge he shares in the 13 pounds worth of DVDs, audios, books and manuals it contains.
Believe it or not, he's embarrassed by his picture on it!
What changed for Joe
You see, last year he decided to get serious about losing weight and lost a whopping 80 pounds! And now he doesn't want all those pictures of how he used to look staring him in the face anymore.
He wants to get everything he's ever created with that picture on it out of his sight so he can print up everything with pictures of the "new Joe."
What he's doing with it
So he's going to extraordinary lengths to clear it out quickly. He's slashing prices and offering bonuses that include lessons that he has never before offered to the public, and actual collectibles that aren't available anywhere else at any price.
But you must act quickly.
He plans to launch it early this week.
Right now you can register to get onto his Priority Notification list so you can be ready to jump on this the moment it launches this week.
Since it is truly a Limited Edition, I'm sure everything will sell out in just a few hours after the launch.
How his experience can help your business
Can you imagine what over 27 DVDs, 31 CDs, and thousands of pages of pure Hypnotic Marketing information can do for you and your business?
You can't help but look at your business in a new -- and more profitable -- way after immersing yourself in all those powerful marketing secrets.
Ever since I first discovered Joe, he's been one of my favorite marketing teachers. I'm always amazed at the great ideas he reveals. And he does it in a way that is easy -- and fun -- to listen to. He's a real gem that you ought to get to know!
Even if you have no interest in making an investment in your marketing education right now (hey, I know there are times where you might not feel the time or money is right for you to invest in your marketing know-how), I encourage you to sign up for his notification list.
You can get a great marketing education just from examining the techniques that a master marketer like Joe uses to promote a product.
To get all of the inside info, just go to: http://www.onestopwebsupport.com/hypnoticsellingsecrets
P.S.
And when you sign up, you'll get access to a special interview Joe did and to a case study of one person who used his course to turn a failing business around.
I just learned a way you can add three decades of marketing experience to make your business more successful.
One of my favorite marketing teachers, Dr. Joe Vitale, is doing something he's never done before. And he's doing it to celebrate something he had to prove to himself he could accomplish.
What did he accomplish? I'll get to that later. But first I want to let you know a little about Joe.
Joe's successes
Joe is a true marketing genius. I don't throw terms like that around lightly. The last promotion he did created such a splash on the Internet that his website was one of the most viewed websites on the Internet.
During the last week of March, the website he was promoting jumped to the top 10 list of Alexa's 'Movers and Shakers'!
Why did that website create such a splash?
It was because of what he calls Hypnotic Marketing.
Joe secret—Hypnotic Marketing
He used one of the secret techniques that is part of his massive Hypnotic Selling Secrets Course. This is a course contains everything he knows from his 30 years of marketing experience.
It contains 30 years of his insights into copywriting, into publicity, into every strategy he uses to boost visitors and sales.
Unfortunately, that course isn't available right now. He took the Hypnotic Selling Secrets course off of the market because he was embarrassed with it.
No, he's not embarrassed with the knowledge he shares in the 13 pounds worth of DVDs, audios, books and manuals it contains.
Believe it or not, he's embarrassed by his picture on it!
What changed for Joe
You see, last year he decided to get serious about losing weight and lost a whopping 80 pounds! And now he doesn't want all those pictures of how he used to look staring him in the face anymore.
He wants to get everything he's ever created with that picture on it out of his sight so he can print up everything with pictures of the "new Joe."
What he's doing with it
So he's going to extraordinary lengths to clear it out quickly. He's slashing prices and offering bonuses that include lessons that he has never before offered to the public, and actual collectibles that aren't available anywhere else at any price.
But you must act quickly.
He plans to launch it early this week.
Right now you can register to get onto his Priority Notification list so you can be ready to jump on this the moment it launches this week.
Since it is truly a Limited Edition, I'm sure everything will sell out in just a few hours after the launch.
How his experience can help your business
Can you imagine what over 27 DVDs, 31 CDs, and thousands of pages of pure Hypnotic Marketing information can do for you and your business?
You can't help but look at your business in a new -- and more profitable -- way after immersing yourself in all those powerful marketing secrets.
Ever since I first discovered Joe, he's been one of my favorite marketing teachers. I'm always amazed at the great ideas he reveals. And he does it in a way that is easy -- and fun -- to listen to. He's a real gem that you ought to get to know!
Even if you have no interest in making an investment in your marketing education right now (hey, I know there are times where you might not feel the time or money is right for you to invest in your marketing know-how), I encourage you to sign up for his notification list.
You can get a great marketing education just from examining the techniques that a master marketer like Joe uses to promote a product.
To get all of the inside info, just go to: http://www.onestopwebsupport.com/hypnoticsellingsecrets
P.S.
And when you sign up, you'll get access to a special interview Joe did and to a case study of one person who used his course to turn a failing business around.
© 2005, 2006, 2007, 2008, 2009, 2010 Jeff Baas, One Stop Web Support
