Saturday, July 26, 2008
One Stop Web Support Newsletter #66 Coming
The latest issue of my newsletter will arrive Sunday morning.
The main article is:
Are You Hurting Your Business by Going After the Wrong Metrics?
This week's Q & A is:
How do you get wholesale prices so you can sell products?
If you haven't signed up for my newsletter, you can do so at www.OneStopWebSupport.com/newsletter-signup.htm. And I'll make it worth your while if you do. I'll give you $250 worth of free gifts for signing up!
Jeff
The latest issue of my newsletter will arrive Sunday morning.
The main article is:
Are You Hurting Your Business by Going After the Wrong Metrics?
This week's Q & A is:
How do you get wholesale prices so you can sell products?
If you haven't signed up for my newsletter, you can do so at www.OneStopWebSupport.com/newsletter-signup.htm. And I'll make it worth your while if you do. I'll give you $250 worth of free gifts for signing up!
Jeff
Labels: newsletter
Tuesday, July 22, 2008
Building Relationships with an Email Newsletter
One obstacle many businesses encounter when they consider ongoing contact with their potential customers is the feeling that their business isn't of sufficient interest to customers for them to want to receive communication from them on an ongoing basis.
That thought comes from the mistaken idea that if your business is about water purifiers, every newsletter must speak about technical specifications of water purifiers. That's not the case, though. The focus on any newsletter is not to sell your product, but to build relationships with your potential customers.
In other words, you're not trying to get one sale from each person now; you're trying to nurture an army of loyal repeat customers who will buy from you again and again.
As such, instead of focusing on technical specifications of your product, you want to focus on the needs and concerns of those whose needs and concerns position them potentially to use your products.
A good example of building a newsletter around the needs and concerns of your potential customers can be seen in an analysis done in aWeber's blog of a travel planning site.
Enjoy!
Jeff
One obstacle many businesses encounter when they consider ongoing contact with their potential customers is the feeling that their business isn't of sufficient interest to customers for them to want to receive communication from them on an ongoing basis.
That thought comes from the mistaken idea that if your business is about water purifiers, every newsletter must speak about technical specifications of water purifiers. That's not the case, though. The focus on any newsletter is not to sell your product, but to build relationships with your potential customers.
In other words, you're not trying to get one sale from each person now; you're trying to nurture an army of loyal repeat customers who will buy from you again and again.
As such, instead of focusing on technical specifications of your product, you want to focus on the needs and concerns of those whose needs and concerns position them potentially to use your products.
A good example of building a newsletter around the needs and concerns of your potential customers can be seen in an analysis done in aWeber's blog of a travel planning site.
Enjoy!
Jeff
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Sunday, July 20, 2008
One Stop Web Support Newsletter #65 Posted
The latest issue of my newsletter is now posted. You can see it here:
http://www.onestopwebsupport.com/newsletters/nl-2008-07-20.htm
The main article is:
How Your Local Wal-Mart Can Help Your Visitors Buy from You
I've also started a new Q&A feature with questions from subscribers. This week's question is:
Do I need any kind of licence to run a business online?
If you haven't signed up for my newsletter, you can do so at www.OneStopWebSupport.com/newsletter-signup.htm. And I'll make it worth your while if you do. I'll give you $250 worth of free gifts for signing up (in addition to the 15 gifts)!
Jeff
The latest issue of my newsletter is now posted. You can see it here:
http://www.onestopwebsupport.com/newsletters/nl-2008-07-20.htm
The main article is:
How Your Local Wal-Mart Can Help Your Visitors Buy from You
I've also started a new Q&A feature with questions from subscribers. This week's question is:
Do I need any kind of licence to run a business online?
If you haven't signed up for my newsletter, you can do so at www.OneStopWebSupport.com/newsletter-signup.htm. And I'll make it worth your while if you do. I'll give you $250 worth of free gifts for signing up (in addition to the 15 gifts)!
Jeff
Labels: conversions, newsletter
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