Fly on the E-Commerce Cyberwall

One Stop Web Support Newsletter #56 On the Way
The latest issue of One Stop Web Support Newsletter is scheduled to arrive Sunday, May 20, 2007.

This newsletter continues a four-part series on the Building the Four Key Parts of Your Business. It contains:

• Building the Four Key Parts of Your Business - Back-End Products to Keep Your Customers Buying From You (part 3 of 4)


• Reviews -
  Physical product sources - Hienote Dropship Products Directories
  Pricing guide for products - Make Your Price Sell! The Master's Course


• Special guest corner - thoughts from top marketers
  Selecting and Changing Your Product Line - What Should I Sell Now?
  By Chris Malta and Robin Cowie


• Success quote by Brian Tracy

If you haven't signed up for my newsletter, you can do so at www.onestopwebsupport.com/newsletter-signup.htm. And I'll make it worth your while if you do. I'll give you $250 worth of free gifts for signing up!
Jeff

Labels: newsletter, product sourcing

Hottest Offers for May 18
Each Friday I share with you the hottest online marketing deals I've come across in the past week.

A lot of visitors lately have been very interested in finding the right niche for their business. First off, let me get one thing straight: there is no such thing as the "right" niche. You want a niche that fits you. The worst thing you can do is wait around for some risk-free, guaranteed success niche to fall in your lap.

If you're getting started in finding a niche for your business, you need to understand keyword research. And there are some excellent resources on keyword research available for free.


Free Keyword Research Guide
Why is this very generically named Keyword Research Guide useful? It asked nine extremely savvy marketers each to do keyword research on some fictional product and then report back on what they did.

Each of them has developed their own, unique keyword researching techniques over the years. So you get to watch over their shoulders as they use those tips on this project.

You get nine different perspectives on keyword research. You'll see approaches to keyword research that you never imagined, and you get them all for free. Find out more about this free keyword research guide.

Or go directly to the download page for this book and get it right now.


Free Keyword Research Videos
Or do you learn better by watching?

Then Dr. Andy Williams' free keyword research videos are for you. This series of eight free videos on keyword research They show tips that can help you generate thousands of relevant keywords on either Wordtracker or NicheBOT.

These videos show you how to get more out of either of these keyword research tools. Watch the whole series and you'll see how to go from finding keywords all the way to turn those keywords into a profitable niche website. Click here to find out more about these videos.

Or click here to go straight to the signup page to get these free videos. Look for the signup box near the top of the page.



Those are my picks for this week.

You can still check out some of the top offers that are still available from previous weeks. Check it out for some exceptional bargains that cost next to nothing.
Jeff

Labels: hot offers, keyword research, niche research

A Primer on Affiliate Marketing
One of the most popular and effective ways of monetizing your online business is with affiliate marketing. (On a personal note, it's been the monetization model that I've had the most success with over the years.)

So I got permission to share with you an interview on affiliate marketing done with one of the masters of affiliate marketing, James Martell.

He shares how he got started, what he's done to become so successful at it, and what he feels are the most important things to do for affiliate marketing success.


Click here for the interview


For further information at the affiliate resources he mentions at the end of the recording, click here.
Jeff

Labels: affiliate marketing, James Martell

Traffic-Generation Month
If you're looking for ways to generate traffic, a great place to be this month is Jim Edwards' The Net Reporter subscriber-only site.

He's already given members a kick-butt Targeted Traffic Map with links to nearly a year's worth of webinars, audios, pdfs, and articles about different ways to generate traffic for your business. This is hours worth of the kind of tips and teachings that you never see available except in high-end products.

He also presented a Nine Step Quick-Start Traffic Plan with a roadmap for ways to build traffic quickly, and a 22-minute video in which he breaks down the different types of traffic and what kind you want to focus on when in your business plan.

And the month is only half over.

If you're looking for ways to build your traffic, take a close look at joining The Net Reporter. It's got the most comprehensive training I've seen on any membership site.
Jeff


P.S. Oh, and in case you're interested, some of the previous themes The Net Reporter has available from previous months are:

• List Building
• Creating Your Own Products Quickly
• Lead Generation

You'll find just about any aspect of business building covered --COMPREHENSIVELY -- on The Net Reporter.

Labels: increase traffic, Jim Edwards, The Net Reporter

How Important Are You to Your Business?
Let's talk about dating.

Dating? What does that have to do with business?

Unfortunately, many new business owners make the same disastrous mistake in their approach to business that lonely singles make in their approach to dating.

In trying to find that "special somebody" singles often make the mistake of trying to appear as someone different than what they are.

They hide who they are behind a facade in the hope that someone special will like the facade.

The problem is that in adopting a facade, they engage in a disastrous act of self-sabotage. They reject themselves. And when they reject themselves, they unknowingly encourage the person they desire to reject them, too.

Many new business owners make the same mistake. Maybe they adopt a facade of being oh-so-businesslike. Maybe they adopt a facade of being cool and hip.

But whatever facade they adopt, they reject themselves. And that is deadly.

Who you are -- the unique qualities and knowledge and experience you bring to your customers -- are critical to your business.

When dozens of people sell products that are remarkably similar to yours, what does it matter who they buy from?

That's where the uniqueness you bring to your busines can become the deciding point.

Let's say all your competitors are breaking their necks to adapt their business to some mental image they have of artificial impressiveness or coolness. You come along with something real, something straight from the heart, something that clearly strips away every hint of pretense.

Who's going to stand out in the eyes of the customers for whom you compete?

No contest.

I'm not saying you should turn your business into nothing more than an ego trip focusing on you. It's essential that you focus your business on your customers' needs, not on your own.

But it's also important that you treat your individuality as a strength of your business instead of as something you need to hide. Customers put up their defenses when they sense artificiality.

They warm up, though, to honesty.

Look at what unique strengths and benefits you bring to your customers. Use them. You'll get better results when you do.
Jeff


P.S. Most business owners go into business in hope of a better, more fulfilling life. Many of them assume that their business will bring them that.

They fail to recognize, though, that a more fulfilling life doesn't lie in something external, like a business.

We all have untapped resources. We all have positives that we overlook in our fears of having others see through our facades and recognize our weaknesses.

Working to bring out those positives can bring us a more fulfilling life. Not only that, but they can also prepare us better to throw off those limiting facades and succeed in business as well.

I've found BANABU to be a powerful resource for improving myself and getting more out of my life. If you're ready to take yourself to a higher level of success (and take your business along with you), check out BANABU.

I'll admit, I was skeptical when I first tried it. But I'm not anymore. Use it and I'm sure you'll find it brings you a lot more value than you put into it. Check out BANABU here.

Labels: BANABU, building relationships, mindset, personal growth

Certainty vs. Real World Entrepreneurship
I just got an email from Google AdWords guru Perry Marshall in which he told an entertaining story about a homework assignment he received in college.

The professor assigned a problem that was utterly unsolvable -- unless you compared notes with other students, asked advice from other professors, and eventually found your way to some obscure computer program on some obscure computer in the depths of some obscure research lab way across campus.

The next day, Perry really let the prof have it. How dare that professor give them a problem without first telling them how to solve it. The professor shrugged Perry off.

It took years of real-world experience before Perry finally realized that that assignment had had a more important point to it than just returning the correct answer. The professor was teaching them an important lesson about life.

Perry puts it this way:

"The good news is: Business is an OPEN BOOK test where nobody tells you which book you might happen to need today.

"All you know is: The more things you've seen and the more books you have at your fingertips, the faster you can solve the problem, run through the maze, ring the bell and get the cheese...

"In the Dilbert Cube and the classroom, they give you 100% of the answers in advance and they expect you to do 100% of what they tell you to do. If you do it correctly, you get a grade of 100%...

"In the entrepreneurial world, you get maybe 30% of the answers in advance. And because you assume from the outset that only one third of the things you try are going to work, you need to do 300% of what you're told to do."

If you like everything neatly defined for you, maybe entrepreneurship is not where you want to be.

When you start your own business, you leave behind the certainty you had as an employee. I'm not talking just about the guaranteed paycheck and benefits, though.

When you start your own business, nobody is responsible for giving you all the answers in advance. Finding the answers even when you don't know where to start is your job now.

When you're an employee, someone else takes responsibility for making sure you have the resources you need. Someone else takes responsibility for figuring out what you need to do and when you need to have it done to keep everyone's work flowing smoothly. Someone else ventures out to deal with all the uncertainties that you never even become aware of.

That person takes the risk. That person tackles the unknown. That's why the person at the top gets paid the big bucks.

When you start your own business, YOU are that person. That means taking responsibilities you never dreamed of as an employee. Are you ready for that role?
Jeff


P.S. Thought-provoking emails like the one from which I took just a small snippet are part of the reason I belong to Perry Marshall's Renaissance Club. If you're ready to take building an entrepreneur's mindset seriously, I encourage you to check it out.

As a member, you receive Perry's classic Definitive Guide to Google AdWords, no-holds-barred emails on all sorts of topics related to entrepreneurship, a top-flight monthly newsletter, and a WHOLE PILE of resources on all phases of building businesses.

If what he said connected with you at all, check out Perry's Renaissance Club. He's always good for giving a clear view of life outside what he calls "the Dilbert Cube."

Labels: entrepreneurship, mindset, Perry Marshall, personal growth, start business

Monday Video - Specifically for Moms
Here's your latest video in our Monday video series.

What with it being the day after Mother's Day, I thought I'd show you one that's geared specifically toward moms. And, true to its opening "rating" announcement, it's just plain cute.

Notice how the cuteness warms diffuses sales resistance. Rather than coming across as a sales pitch, the warmhearted story and quirky way in which the animation reinforce the words connect well with moms...

Note: I have had to move the videos from my Monday Video series to pages on my website because of recurring technical problems from having them in my blog.

See this video and the full tip.

Or see the whole series of video critiques.
Jeff

Labels: Mother's Day, site building, SiteBuildIt, video

Happy Mother's Day!
I just want to wish all of you moms out there a happy mother's day. I've been fortunately enough to have a wonderful mother myself (although for too short of a time -- she died when I was twelve).

But I have also had the joy of raising six wonderful kids with my wife Jo. I have seen the loving care she still brings to their lives and mine, even as they all venture out on their own.

A mother is a true blessing!
Jeff


P.S. Just thought I'd mention: for any Moms who dream of becoming a work-at-home Mom, there's an excellent free ebook available.

It's written by Moms who have made this dream of making a significant income at home around their children's needs come true. So they know what they're talking about.

So pass this link on to any prospective work-at-home-moms you know. It could be the best Mother's Day present they ever received.

Labels: Mother's Day, work-at-home moms