Saturday, March 24, 2007
One Stop Web Support Newsletter #52 On the Way
The latest issue of One Stop Web Support Newsletter is scheduled to arrive Sunday, March 25, 2007.
This newsletter contains:
Jeff
The latest issue of One Stop Web Support Newsletter is scheduled to arrive Sunday, March 25, 2007.
This newsletter contains:
- Seven Steps to Starting a Successful Small Business Online -- Step 7 -- Testing, Tracking and Improving Your Business
- Reviews -
Website business - ClickTracks Website Analytics Tool
Auction business - My Silent Team - Special guest corner - thoughts from top marketers
Harness Your Site's Stats to Measure Your Success
By Derek Gehl - Success quote by Marcel Proust
Jeff
Labels: newsletter
Wednesday, March 21, 2007
Are You Connecting With Your World?
I got copywriting expert Craig Garber's newsletter lately and he had an interesting story to tell.
He talked about something he witnessed while out for dinner. A couple at a nearby table had their small boy along. The boy was quiet. You wouldn't have even known he was there.
But Craig felt sorry for him.
Why?
While the boy's parents had a pleasant (and distraction-free) meal, the boy sat there so immersed in his personal DVD player that he was barely aware of where he was.
I'm not going to get into a big parenting spiel. My wife and I raised six children.
I KNOW the adventure it can be taking small children to a restaurant. And I know that that adventure is not always comfortable.
What saddened Craig, though -- and what saddens me --was that that child lost a chance to learn a little about the world outside that little "pineapple under the sea" that dominates his life. That child learned instead that when life puts him in an unfamiliar situation, he should expect someone to hand him a security blanket that he can hide behind.
I don't fault his parents for wanting to have a distraction-free meal.
But I wonder how well that boy will ever learn how to deal with the bigger world in which he lives if his parents always give him the easy route in life. By keeping him mesmerized in front of a screen he lost the chance to learn how to fit into a world in which he's not the center of the universe.
I know that world. As an only child in a neighborhood with no other children anywhere near my age, I grew up with TV as my main "playmate." I know what it's like to see the world as a place that exists to entertain me. And I know what it's like to find it puzzling to interact with classmates for whom entertaining me was not their chief concern.
We all, though, have those areas of our lives that we need to strengthen in order to do succeed in the bigger world of business -- and the bigger world of life. Life is filled with challenges that get us to learn and grow into the next level of it.
For a small boy, it can be the challenge of stepping beyond the security blanket that that DVD served as. For him, it could be the challenge of experiencing what it's like to sit and eat in a grown-up restaurant.
For us, the challenge may be far more advanced. For us, the challenge may be for us to step outside of years of living under our own little security blankets. It may be to learn how to truly connect to the people whose problems our businesses seek to solve.
But there are no shortcuts. There are no security blankets behind which we can hide from the world with which we need to connect. We will succeed to the degree that we learn to connect with the world as it is -- instead of as we would find it convenient for it to be.
Jeff
P.S.
One thing I've found VERY useful in helping me sort out the "security blankets" that held me back is Mike Kemski's BANABU course. BANABU takes a no-nonsence, common sense approach to growing beyond what you are into what you are capable of being.
Check BANABU out if you're tired of the security blankets that keep you from becoming what you are truly capable of being.
I got copywriting expert Craig Garber's newsletter lately and he had an interesting story to tell.
He talked about something he witnessed while out for dinner. A couple at a nearby table had their small boy along. The boy was quiet. You wouldn't have even known he was there.
But Craig felt sorry for him.
Why?
While the boy's parents had a pleasant (and distraction-free) meal, the boy sat there so immersed in his personal DVD player that he was barely aware of where he was.
I'm not going to get into a big parenting spiel. My wife and I raised six children.
I KNOW the adventure it can be taking small children to a restaurant. And I know that that adventure is not always comfortable.
What saddened Craig, though -- and what saddens me --was that that child lost a chance to learn a little about the world outside that little "pineapple under the sea" that dominates his life. That child learned instead that when life puts him in an unfamiliar situation, he should expect someone to hand him a security blanket that he can hide behind.
I don't fault his parents for wanting to have a distraction-free meal.
But I wonder how well that boy will ever learn how to deal with the bigger world in which he lives if his parents always give him the easy route in life. By keeping him mesmerized in front of a screen he lost the chance to learn how to fit into a world in which he's not the center of the universe.
I know that world. As an only child in a neighborhood with no other children anywhere near my age, I grew up with TV as my main "playmate." I know what it's like to see the world as a place that exists to entertain me. And I know what it's like to find it puzzling to interact with classmates for whom entertaining me was not their chief concern.
We all, though, have those areas of our lives that we need to strengthen in order to do succeed in the bigger world of business -- and the bigger world of life. Life is filled with challenges that get us to learn and grow into the next level of it.
For a small boy, it can be the challenge of stepping beyond the security blanket that that DVD served as. For him, it could be the challenge of experiencing what it's like to sit and eat in a grown-up restaurant.
For us, the challenge may be far more advanced. For us, the challenge may be for us to step outside of years of living under our own little security blankets. It may be to learn how to truly connect to the people whose problems our businesses seek to solve.
But there are no shortcuts. There are no security blankets behind which we can hide from the world with which we need to connect. We will succeed to the degree that we learn to connect with the world as it is -- instead of as we would find it convenient for it to be.
Jeff
P.S.
One thing I've found VERY useful in helping me sort out the "security blankets" that held me back is Mike Kemski's BANABU course. BANABU takes a no-nonsence, common sense approach to growing beyond what you are into what you are capable of being.
Check BANABU out if you're tired of the security blankets that keep you from becoming what you are truly capable of being.
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Oops - Did I Make Jim Edwards Mad?
I've mentioned Jim Edwards "The Net Reporter" private site a couple of times lately because of a special opportunity to join it. But I may have inadvertantly set him off.
See, I've been calling it the best membership site out there for learning the latest and best insider information about how to succeed at running a business online. It seems, though, that Jim doesn't like to see his baby referred to as a "membership site."
Here's what I found him saying this morning:
He has a point though. I've seen the same thing on many membership sites -- the intial flood of info that trickles off until you could almost hear a virtual echo of your virtual footsteps on the site.
That's not the case with The Net Reporter, though. I've been a charter member ever since it opened last June.
The steady stream of info hasn't let up. And now he's starting to develop blueprints that can give business owners step-by-step plans that can help them get from wherever their business is right now to wherever they want it to be.
The Net Reporter is something I've been quiet about because it simply wasn't open to new members until now. The membership was frozen; no one could join.
Now, though, Jim has opened it up to welcome new members to replace the few who have dropped out over the last nine months. It won't be open for long. So RUN to sign up for it.
It's much better than any membership site I've ever seen. And it's worth far more than you'll pay for it.
Jeff
I've mentioned Jim Edwards "The Net Reporter" private site a couple of times lately because of a special opportunity to join it. But I may have inadvertantly set him off.
See, I've been calling it the best membership site out there for learning the latest and best insider information about how to succeed at running a business online. It seems, though, that Jim doesn't like to see his baby referred to as a "membership site."
Here's what I found him saying this morning:
OK, OK, Jim. Calm down. I'll call it a subscription site from now on."I may just do a smackdown if I hear another person calling this a 'membership site.'
You know why I hate traditional "membership" sites? Here’s why…
Too many membership sites start off with a BANG!
They offer all the goodies at first. A million bonuses. A one-dollar ($1), 7-day trial or something fancy like that.
Then a couple months down the line the updates start to slow down… The content quality starts to fade… then the content gets stale… and it ultimately degenerates into maybe just an article or two per month.
The WORST Part: It ultimately turns into a "membership" message board where a bunch of whiny, negative, complaining bunch of characters come to criticize each other - even when it's not needed.
I refuse to start a membership site like this. In fact, I really don't even want to use the word "membership."
Let's all stick with the word "subscription" from here on.
He has a point though. I've seen the same thing on many membership sites -- the intial flood of info that trickles off until you could almost hear a virtual echo of your virtual footsteps on the site.
That's not the case with The Net Reporter, though. I've been a charter member ever since it opened last June.
The steady stream of info hasn't let up. And now he's starting to develop blueprints that can give business owners step-by-step plans that can help them get from wherever their business is right now to wherever they want it to be.
The Net Reporter is something I've been quiet about because it simply wasn't open to new members until now. The membership was frozen; no one could join.
Now, though, Jim has opened it up to welcome new members to replace the few who have dropped out over the last nine months. It won't be open for long. So RUN to sign up for it.
It's much better than any membership site I've ever seen. And it's worth far more than you'll pay for it.
Jeff
Labels: Jim Edwards, successful business, The Net Reporter
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