Fly on the E-Commerce Cyberwall

One Stop Web Support Newsletter #62 Coming
The latest issue of my newsletter is due to arrive Sunday, November 25.

This issue will focus on overcoming psychological barriers to creating a successful business:

Overcome the Three Psychological Traps that Can Cripple Your Business

If you haven't signed up for my newsletter, you can do so at www.OneStopWebSupport.com/newsletter-signup.htm.


And I'll make it worth your while if you do. I'll give you $250 worth of free gifts for signing up!
Jeff

Labels: newsletter

Hot Offers for November 23, 2007
This week I've found a couple of hot new offers:

• Download a $497 library of Internet marketing resources for free.
• Free tips and training on finding products to sell
• A discount on access to Worldwide Brands' OneSource Wholesale Directory

Click on the links to go to my Hot Offers page and find out more.

$497 Library of Internet Marketing Resources for FREE
You can't beat the price on this one! It's for a $497 library of Internet marketing materials (with a special emphasis on search engine optimization) all for FREE.

Is it worth $497, or is the price just a phoney come-on?

It's for real. I paid $497 for this package last spring and found it to be worth well more than what I paid. I'll explain why such a valuable package is now free in a little bit, but first, I'll tell you what this library contains...

Read the full story on the Hot Offers page

or

Go straight there and download this library now

Wholesale Directory Valuable Tips and Discount
Here are three things that noted wholesale directory Worldwide Brands is making available to you this month for free or for a discount...

Find out about all three on the Hot Offers page

or

Go straight to the source and get your discount now

Those are my top picks for this week.

Incidentally, you can still check out some ongoing bargains that give you great value for free or for next to nothing.

Enjoy!
Jeff

Labels: hot offers

The Value of an Original Idea
Watching the Thanksgiving Day football games, I was surprised at the number of luxury car commercials that encourage people to give a $50,000 car as a Christmas present.

(BTW, what is the average income of NFL fans that the car companies think a $50,000 present is within reach of those watching the games?)

But what really struck me was the advantage that the first company to run this kind of campaign had given themselves by being first to do it. A few years ago, Lexus pioneered this Christmas-gift campaign with ads where the gift giver presented the recipient with a Lexus with a big, red bow on top.

This year, I counted only one ad like that. But EVERY TIME I saw a give-our-luxury-car-as-a-Christmas-gift ad by another car maker, I thought of Lexus. I had to consciously make a point of watching for the commercial to identify the make of car it was promoting.

In essence, by being the first to come up with this type of campaign, Lexus had turned EVERY copycat ad by EVERY copycat advertiser into an ad for Lexus.

It just goes to show what power there is in an original idea. An original idea, well executed, can associate your product so strongly in people's minds that once it is ingrained there, even your competitors' attempts to copy your success does more to bring your product to mind than it does to promote theirs.

So what original ideas can you come up with for your business?
Jeff

Labels: creativity, promote business

Being Thankful
I just wanted to take a moment today to express my thanks to all of you readers. I consider it an honor to share a little bit of my life with you each day. When you get down to it, without people like you, everything I'm doing in my business would be pointless.

So I thank you. And I urge you today to take some time to give thanks for the people who make your business possible, whether they be customers or subscribers or... whatever makes your business run.

If you have a chance, put your thanks for them into words and let them know how much they mean to you. But whatever you do, be thankful for them. For they what makes your business possible.

Happy Thanksgiving!
Jeff

A Jump on This Week's Hot Offers
I discovered this one last Friday and plan to include it with a bunch of fresh, hot offers this Friday. But I want to give you a jump on this one because it's absolutely free.

It's for a $497 library of Internet marketing materials (with a special emphasis on search engine optimization) all for FREE.

No, I'm not talking about some phoney price tag stuck onto some thrown-together ebooks. I'm talking about the exact same library I paid the full $497 price for last spring.

Am I ticked that what I paid that amount for six months ago is being given away for free? Not at all! I'm actually thrilled.

The exclusive SEO and Internet marketing membership site that sold me that library last spring has evolved into something much more valuable than just the library and forum that was available back then.

The creator of this library has kept tweaking her system for building an online career to the point where she feels she can give the entire original package away for free.

I've gotten both the library and all the tweaks. And I'm beta testing her new system for taking business owners step-by-step through the process of creating several different types of online careers and I'm excited by what I see.

How many other online training programs actually make sure you get paid to complete your training assignments? I'm really excited about what she's putting together!

Right now, she's offering the library of training materials for free as an appetizer for what all she plans to offer. The library itself is enough to get you started on building an online career and is well worth the $497 you are NOT paying for it. (It's free, remember?)

All you need to do is answer one question to help her understand better what kind of a life you're trying to develop for yourself and pass along word of this download to one other person who might be interested in something like this. (Don't worry, though; they won't record that person's email address.)

Check out this free offer. You'll get a lot in return for a little bit of your time.
Jeff

Labels: hot offers

Business Lessons From a Graduation
I just got back from my daughter Lydia's graduation from Navy boot camp and thought I'd share with you some business insights that came up in connection with it.

Persistence wins out
I talked a couple of weeks ago about Lydia's challenge to meet the minimum physical requirements to graduate, so I won't revisit that except to say that she dug down and found the resolve and the strength to meet them.

She came out of the experience with a greater appreciation of what she was capable of. She said, "If I had passed it the first time, I wouldn't have appreciated it as much. But having to work at it as much as I did, I feel I really accomplished something."

That's something to remember when you face challenges in your business. Obstacles are NOT a sign of failure; they're a sign of what you're capable of overcoming. Keep at them, overcome them, and enjoy discovering what you were capable of all along.

You can't go it alone
Another daughter, Becca, was able to come up from San Antonio and see her sister graduate before heading out for her three-year assignment in Germany with the Air Force.

Things didn't go as planned for her, though.

All of her neatly arranged plans literally blew up in front of her when an oil tanker explosion on the freeway she was traveling on shut down all traffic for several hours and prevented her from dropping her car off for shipment to Germany and from catching her flight to Chicago.

So Becca simply shrugged it off in her nothing-can-faze-me style and started driving -- all the way to Chicago. She drove all night to make it on time. She just missed the graduation, but was there to greet her sister as graduation ended.

THEN she started to untangle the logistical mess she was in. She had missed the first leg of her flight to Washington D.C. where she was scheduled to depart for Germany. Her car was with her instead of already on a ship bound for Europe.

But in the course of a couple of phone calls, she effortlessly arranged a new dropoff place for her car in Norfolk, a friend's house to crash at on her drive from Chicago to D.C., another friend to turn in her car for shipping when she found that she couldn't make the dropoff time in Norfolk. She even slipped in a call to a friend in Germany to tie up some loose ends about her arrival there.

Within a half hour, she had calmly called contacts she had in Ohio, Virginia, Maryland, and Germany to smooth out the change in plans that most of the rest of us would have seen as a hopeless disaster.

What does this have to do with business? Simply this: you can't go it alone. Becca has fostered a network of contacts around the world. Something like this happens and she doesn't have to worry. When she needs help, she has somebody wherever she needs them who can step in.

The vast majority of new business owners get into business because they think it gives them a way to get away from people. They want to get away from the office politics and the irritations of dealing with others.

But business -- and life -- don't work like that. You NEED to develop connections. There are times that they will help you and there are times that you will help them. But they sure come in handy when you have someone there when you need an extra hand.

Being in business means being creative
My son, Jon, was also there for the graduation. As usual with him being a fellow online entrepreneur (http://www.jonbaas.com/), we had our share of business discussions.

We chuckled over the insistence he had always shown while growing up that he would never have anything to do with the business world. Yet here he is earning his livelihood with a variety of income streams online.

He still does NOT want to be called a businessman, though. He prefers the term entrepreneur. To him, the word businessman implies mindless, repetitive selling for the sake of making a buck. The word entrepreneur, on the other hand, conveys to him a sense of creativity, which is what he thrives on.

I don't necessarily agree with all his impressions of business, but he has a good point about creativity. A business that simply goes through the motions is doomed. The only way to succeed in any business -- whether it is artistic or utilitarian in what it offers its audience -- is to creatively seek solutions to the problem of meeting people's needs.

Continued growth, connections, and creativity be yours in your business.
Jeff

Labels: successful business

Meat and Potatoes for Your Affiliate Diet
If you want to blow the roof off of your affiliate marketing sales, I just posted an article that outlines four key steps for boosting affiliate sales.

Jeff

Labels: affiliate marketing