Thursday, July 02, 2009
Do You Know Where You're Going?
Here's a favorite quote from Yogi Berra:
This one has particular relevance to new business owners because almost all of us start out not knowing where we're going.
Sure, we have some general idea in mind. We want a more comfortable lifestyle, more money, freedom from the constraints of a 9-to-5 job.
Most of us, though, when we first get started, don't have a clue about what it will take to get us where we want to go. It's like going to the airport, standing in the middle of the of the ticketing area and yelling, "Please take me somewhere better than here!" and counting on someone to put you on a plane to a dream destination that you yourself don't even know.
If you don't know where you're going, you aren't going to get there.
How do you figure out an actual destination (other than that vague dream of "someplace better than where you are")? Best is to start with getting to the root of your core emotions.
Most of the time, the dreams we have -- the things we THINK we want out of life -- are nothing more than the dreams we adopt merely because society tells us that those are the things we're supposed to want. What we really want, deep down, we usually keep locked so deep inside us that we usually can't articulate them ourselves.
Digging down to our core emotions is not all that hard. It takes a little distraction-free time and a willingness to delve into that shadowy part of us that we often try to avoid: our emotions.
It's essential, though, to finding the destination we truly want to reach.
Jeff
P.S. There isn't space for me to lay out the whole process here for digging down to your core emotions. I do cover it in my Employee-to-Entrepreneur Blueprint business training program, where I give detailed guidance on making the essential transition from employee-thinking to entrepreneurial-thinking and building a successful business. I encourage you to check E2E Blueprint out.
Here's a favorite quote from Yogi Berra:
"You've got to be very careful if you don't know where you're going, because you might not get there"You've gotta love Yogi Berra. His ability to mangle the English language created some fun quotes. Whether he said them unintentionally or tongue-in-cheek, he provided some truly memorable malapropisms.
This one has particular relevance to new business owners because almost all of us start out not knowing where we're going.
Sure, we have some general idea in mind. We want a more comfortable lifestyle, more money, freedom from the constraints of a 9-to-5 job.
Most of us, though, when we first get started, don't have a clue about what it will take to get us where we want to go. It's like going to the airport, standing in the middle of the of the ticketing area and yelling, "Please take me somewhere better than here!" and counting on someone to put you on a plane to a dream destination that you yourself don't even know.
If you don't know where you're going, you aren't going to get there.
How do you figure out an actual destination (other than that vague dream of "someplace better than where you are")? Best is to start with getting to the root of your core emotions.
Most of the time, the dreams we have -- the things we THINK we want out of life -- are nothing more than the dreams we adopt merely because society tells us that those are the things we're supposed to want. What we really want, deep down, we usually keep locked so deep inside us that we usually can't articulate them ourselves.
Digging down to our core emotions is not all that hard. It takes a little distraction-free time and a willingness to delve into that shadowy part of us that we often try to avoid: our emotions.
It's essential, though, to finding the destination we truly want to reach.
Jeff
P.S. There isn't space for me to lay out the whole process here for digging down to your core emotions. I do cover it in my Employee-to-Entrepreneur Blueprint business training program, where I give detailed guidance on making the essential transition from employee-thinking to entrepreneurial-thinking and building a successful business. I encourage you to check E2E Blueprint out.
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