Saturday, October 04, 2008
One Stop Web Support Newsletter #76 Coming
The latest issue of my newsletter will arrive Sunday morning.
The main article is:
Driving Visitors to Your Site With Articles -- Part III -- How to Write Visitor-Attracting Articles
This week's Q & A is:
Why am I not getting any traffic despite first-page rankings?
If you haven't signed up for my newsletter, you can do so at www.OneStopWebSupport.com/newsletter-signup.htm. And I'll make it worth your while if you do. I'll give you $250 worth of free gifts for signing up!
Jeff
The latest issue of my newsletter will arrive Sunday morning.
The main article is:
Driving Visitors to Your Site With Articles -- Part III -- How to Write Visitor-Attracting Articles
This week's Q & A is:
Why am I not getting any traffic despite first-page rankings?
If you haven't signed up for my newsletter, you can do so at www.OneStopWebSupport.com/newsletter-signup.htm. And I'll make it worth your while if you do. I'll give you $250 worth of free gifts for signing up!
Jeff
Labels: newsletter
Friday, October 03, 2008
Hot Offers for October 3, 2008
The two-for-one sale on keyword research tool NicheBOT has expired, but some other special offers are still hanging in there.
You might want to pay special attention to the free video on how to spot trends that can help you make more holiday sales, if you business traditionally does well at Christmas. Christmas is less than three months away and a lot of holiday shoppers are already starting to think about their Christmas purchases. It you aren't already geared up for Christmas, you'd better get going on it, pronto!
Here they are:
Or click below to go straight to the offers:
Jeff
The two-for-one sale on keyword research tool NicheBOT has expired, but some other special offers are still hanging in there.
You might want to pay special attention to the free video on how to spot trends that can help you make more holiday sales, if you business traditionally does well at Christmas. Christmas is less than three months away and a lot of holiday shoppers are already starting to think about their Christmas purchases. It you aren't already geared up for Christmas, you'd better get going on it, pronto!
Here they are:
- FREE video on spotting trends
- Are you smarter than a 15-year-old case study
- FREE set of video tips about reselling wholesale products
Or click below to go straight to the offers:
- Video on spotting trends
- Are you smarter than a 15-year-old case study
- Video tips about reselling wholesale products
Jeff
Labels: hot offers
Thursday, October 02, 2008
Thursday Inspiration—Taking Steps
Here's a favorite quote from David Brink:
"A successful person is one who can lay a firm foundation with the bricks others throw at him."
How are you responding to the bricks that come your way?
Jeff
Here's a favorite quote from David Brink:
"A successful person is one who can lay a firm foundation with the bricks others throw at him."
How are you responding to the bricks that come your way?
Jeff
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BlinkDel.icio.usDiggFurlGoogleSimpySpurlY! MyWebLabels: inspirational quotes
Wednesday, October 01, 2008
Ranking in the Top Ten by Deconstructing the Top Ten
I just came across a devastatingly effective way to position an article in the top ten rankings. It uses a tool that I have, KRA Pro, to analyze the words in the top ten sites in Google for the keyword you want to rank for.
You pick out the words that commonly appear on those pages and knit an original article together from them. KRA Pro simplifies the process, but you probably could do it manually as well.
The reason this works is because Google uses what's called Latent Symantic Indexing (LSI). LSI is a process that identifies key words that usually accompany specific keywords on pages that have proven to be extremely relevant for those keywords.
By pulling out some of the most commonly used words on top ten pages, you're creating an article with those same supporting words to create a highly relevant article.
Want to see this process for yourself? Go to the regular KRA page and click on the link (in the upper right hand corner) for KRA Pro. The video is on that page.
Enjoy!
Jeff
I just came across a devastatingly effective way to position an article in the top ten rankings. It uses a tool that I have, KRA Pro, to analyze the words in the top ten sites in Google for the keyword you want to rank for.
You pick out the words that commonly appear on those pages and knit an original article together from them. KRA Pro simplifies the process, but you probably could do it manually as well.
The reason this works is because Google uses what's called Latent Symantic Indexing (LSI). LSI is a process that identifies key words that usually accompany specific keywords on pages that have proven to be extremely relevant for those keywords.
By pulling out some of the most commonly used words on top ten pages, you're creating an article with those same supporting words to create a highly relevant article.
Want to see this process for yourself? Go to the regular KRA page and click on the link (in the upper right hand corner) for KRA Pro. The video is on that page.
Enjoy!
Jeff
ADD TO YOUR SOCIAL BOOKMARKS:
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BlinkDel.icio.usDiggFurlGoogleSimpySpurlY! MyWebLabels: latent symantic indexing, LSI, search engine optimization
Monday, September 29, 2008
Serendipity - and the Problem of Pushy Customers
My wife and I watched a favorite romantic comedy of ours last night, "Serendipity." The movie is about a man and a woman who meet, find themselves very much mutually attracted, but go their own ways because each is involved in another relationship at the moment.
Before parting, though, they each provide a random way by which the other could conceivably find the them again, just to test whether they are "fated" to be together.
Seven years later, both of them are within a week of marrying someone else. As they approach their weddings, though, each thinks back to that brief, magical encounter from years before. Both become obsessed with finding the other for the purpose of putting their long-held dream of this perfect encounter to rest before they commit the rest of their lives to their current fiances.
In the course of their search, the frantic man meets a store clerk whose hilarious eccentricities both confound the man, and delight those watching the movie. Among the clerk's eccentricities is an obsession with making sure that customers don't encroach on his personal fiefdom behind the counter.
And as I laughed at his antics as he protected his personal territory, it occurred to me how much the Internet has changed the dynamics between business and customer.
In the past, businesses had the luxury of a self-protective cocoon where they controlled everything in their customer interaction. The customer entered the store where the business controlled what he or she was allowed to see and know of the product. The store could enforce its personal territory.
The Internet, however, makes it increasingly possible for customers successfully to poke their noses behind the counter. Negative customer opinions from halfway around the world now are accessible right from our phones as we walk through the store.
Increasingly, people rely not on what the salesperson says about the product as the final word on it, but seek the opinions of the network of friends they have developed over the Web.
Companies can't get away as much with covering isolated problems in the assurance that those problems would stay localized and buried. Companies find that burying problems as a solution needs to be replaced with openly facing customer problems with complete transparency and eagerness to make things right.
It's a good step toward the true service mindset that is necessary for business. The Internet ensures that we will be judged not on how well we can hide our errors, but on how well we can correct them.
Jeff
My wife and I watched a favorite romantic comedy of ours last night, "Serendipity." The movie is about a man and a woman who meet, find themselves very much mutually attracted, but go their own ways because each is involved in another relationship at the moment.
Before parting, though, they each provide a random way by which the other could conceivably find the them again, just to test whether they are "fated" to be together.
Seven years later, both of them are within a week of marrying someone else. As they approach their weddings, though, each thinks back to that brief, magical encounter from years before. Both become obsessed with finding the other for the purpose of putting their long-held dream of this perfect encounter to rest before they commit the rest of their lives to their current fiances.
In the course of their search, the frantic man meets a store clerk whose hilarious eccentricities both confound the man, and delight those watching the movie. Among the clerk's eccentricities is an obsession with making sure that customers don't encroach on his personal fiefdom behind the counter.
And as I laughed at his antics as he protected his personal territory, it occurred to me how much the Internet has changed the dynamics between business and customer.
In the past, businesses had the luxury of a self-protective cocoon where they controlled everything in their customer interaction. The customer entered the store where the business controlled what he or she was allowed to see and know of the product. The store could enforce its personal territory.
The Internet, however, makes it increasingly possible for customers successfully to poke their noses behind the counter. Negative customer opinions from halfway around the world now are accessible right from our phones as we walk through the store.
Increasingly, people rely not on what the salesperson says about the product as the final word on it, but seek the opinions of the network of friends they have developed over the Web.
Companies can't get away as much with covering isolated problems in the assurance that those problems would stay localized and buried. Companies find that burying problems as a solution needs to be replaced with openly facing customer problems with complete transparency and eagerness to make things right.
It's a good step toward the true service mindset that is necessary for business. The Internet ensures that we will be judged not on how well we can hide our errors, but on how well we can correct them.
Jeff
ADD TO YOUR SOCIAL BOOKMARKS:
BlinkDel.icio.usDigg
FurlGoogleSimpySpurlY! MyWeb
BlinkDel.icio.usDiggFurlGoogleSimpySpurlY! MyWebLabels: customer service
Sunday, September 28, 2008
One Stop Web Support Newsletter #75 Posted
The latest issue of my newsletter is now posted. You can see it here:
http://www.onestopwebsupport.com/newsletters/nl-2008-09-28.htm
The main article is:
Driving Visitors to Your Site With Articles -- Part II -- Getting ideas of what to write
This week's Q & A is:
Where do I find products that fit my business idea?
If you haven't signed up for my newsletter, you can do so at www.OneStopWebSupport.com/newsletter-signup.htm. And I'll make it worth your while if you do. I'll give you $250 worth of free gifts for signing up!
Jeff
The latest issue of my newsletter is now posted. You can see it here:
http://www.onestopwebsupport.com/newsletters/nl-2008-09-28.htm
The main article is:
Driving Visitors to Your Site With Articles -- Part II -- Getting ideas of what to write
This week's Q & A is:
Where do I find products that fit my business idea?
If you haven't signed up for my newsletter, you can do so at www.OneStopWebSupport.com/newsletter-signup.htm. And I'll make it worth your while if you do. I'll give you $250 worth of free gifts for signing up!
Jeff
Labels: newsletter
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