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Thursday, May 31, 2007

Monday Video Series Moves to Website
The Monday Video series has moved out of my blog and onto my website. I would rather have put the videos right on the blog instead of giving a link to my site for each one, but I finally gave up on fighting with conflicts that were keeping some readers from getting full use out of the videos.

From now on, each Monday, I'll post a summary of this week's video and the ideas you can get out of it and link the post to the video on my site. It's an imperfect solution, but at least it should get around the technical issues.

One positive of this move, though, is that I now have a page where I can list and categorize all the videos in the series so far. You can view the list of videos here.
Jeff

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Wednesday, May 30, 2007

Let Your Pain Push You or Your Pleasure Pull You
There's a saying that you can "let your pain push you or your pleasure pull you" to your desired goal.

What it means is this:

You have only two choices when it comes to achieving your goals. One choice is to strive for those goals because you're so fed up with the pain that comes from your present situation. That's letting your pain push you.

Or you can pursue those goals by having the pleasure you envision yourself enjoying from those goals lead you there. That's letting your pleasure push you.

Obviously, the second is more enjoyable than the first.

Unfortunately, most of us are not used to that second way because we're usually so focused on our dislike of where we're at.

That's OK.

If you need to let your pain push you, do it.

Think of it as pushing off from the side of a swimming pool. By pushing away, you get momentum going. Once you have some momentum, moving forward becomes easier.

Jim Edwards once did an entire teleseminar on "Why Do So Many People Have to Hit Bottom Before They Start Moving Up?" If you're a member of his The Net Reporter site, look in the archives for it. It's a classic! (And if you're not a member of his site, what are you waiting for? Jim consistently gives incredible helps on all aspects of building your business.)

Sometimes you need to push away from what you don't want simply to get yourself unstuck.

Go ahead and let your negative feelings drive you. Let them give you that initial momentum. Slowly you'll find your confidence has grown enough to enable you to find that current of pleasure that can pull you along to your goal.

Jeff


P.S. I mentioned The Net Reporter earlier as a source for a great audio on building momentum by pushing away from what you don't want. There's also a lot more in the site about changing your mindset to a success mindset.

Don't underestimate how important your mindset is to your success. You don't get a successful mindset by becoming successful. It doesn't work that way. Developing a successful mindset is an important first step toward achieving that success.

If you haven't worked on changing your mindset, give that a high priority right now. I personally recommend you dig into the resources on mindset that Jim Edwards has on his The Net Reporter site. Not only does it focus on mindset, but on every other step of building a successful business as well.

But if you're on a tighter budget, check out BANABU instead. It's highly affordable and highly recommended as one of the best—and most down-to-earth—resources on changing your mindset to make you more successful.




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Tuesday, May 29, 2007

How to Succeed Even When You Draw the Short Straw
I heard a great story the other day.

No, it wasn't about business—directly. It was about bull riding.

But it shows exactly how your greatest obstacles can become your springboard to success.

~~~~~

A young Bull Rider was determined to become the greatest bull rider on the rodeo circuit. He went from rodeo to rodeo to compete against the best.

The problem was that he wasn't competing only against all the other bull riders. He also competed against something else.

That "something else" was Short Straw.

Short Straw was the meanest, most ornery bull there was. NOBODY had ever ridden Short Straw. Short Straw was a legend. Everybody believed Short Straw would never be ridden.

Whatever rodeo Bull Rider signed up for, it always turned out that Short Straw was there.

And—you guessed it—time after time, when the assignments were drawn of which bull each rider would ride, the young Bull Rider wound up with Short Straw.

Time after time, Bull Rider would barely get through the gate before Short Straw had hurled him face-first into the dust.

Time after time, Bull Rider clocked the shortest time of anyone in the competition.

Not a good way to become the greatest bull rider of them all, was it?

He grew discouraged. He decided to sign up for one last rodeo. If was thrown this time, he was calling it quits.

He chose a rodeo where he was sure Short Straw would not appear. But as luck would have it, Short Straw was there. And, true to form, riding Short Straw fell to him.

He mounted Short Straw certain this would be his last ride, his last rodeo. But he was determined to give it all he had. If this would be his last ride, it would also be his best.

Short Straw exploded from the gate with his usual ferocity.

He bucked. He whirled.

But this time, Bull Rider refused to be thrown.

He called on every bit of knowledge he had accumulated from riding Short Straw all those times and used it to anticipate Short Straw's every move.

Eight seconds later, Bull Rider had become the first man ever to ride Short Straw. He was acclaimed the greatest bull rider of them all.

He gained what he wanted because he didn't shrink back from the greatest obstacle of his life. He faced it head on and overcame it. He used what he had learned from countless failures to finally achieve success.

~~~~~

This story got me thinking about success in general, whether in business or anything else.

We're tempted to find ways to avoid our obstacles. It's easy to buy into the delusion that our obstacles are supposed to evaporate and leave us a clear and easy path to success.

But that's not the way it works.

More often than not, our obstacles are actually the springboard to our success. Learning to overcome them is a crucial prerequisite.

Bull Rider failed countless times to ride Short Straw. But each failure brought with it another piece of knowledge and experience that eventually enabled him to do what no one ever expected.

The same goes for us. We NEED to overcome obstacles, not avoid them.

Some of the biggest obstacles are those that are in ourselves.

If a fear of committing yourself to a single course of action holds you back in a safe little cocoon, you need to commit to one and carry it out. If a tendency to isolate and guess what your target audience wants keeps you from interacting with them, you need to connect with them in whatever way you can.

You need to face and overcome whatever scares you most. It's the most effective way to become what you always dreamed of being.
Jeff


P.S. Does the prospect of facing and overcoming what scares you most scare you? Congratulations. You're normal.

Want a hand in overcoming those internal obstacles that stand in the way of your success? I've found BANABU to be an invaluable tool in changing mindsets that were holding me back.

Don't wait. Check out BANABU and see how it can help you move through those obstacles and on to success.


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Monday, May 28, 2007

Monday Video - Inspiring Customers to Buy With Video
Here's your latest video in our Monday video series.

This one shows you how to use video for an emotional appeal.

Rather than describe the benefits of using SiteBuildIt! to create an online business, this one goes straight for the heart. It builds an emotional bond with the viewer, focusing on the feelings that the viewer wants to feel...

Note: I have had to move the videos from my Monday Video series to pages on my website because of recurring technical problems from having them in my blog.

See this video and the full tip.

Or see the whole series of video critiques.
Jeff

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