Wednesday, February 10, 2010
Google AdWords Tips: Three Basic Rules for PPC Advertising
Here are three basic rules to follow when writing PPC ads.
Put the specific keyword you are targeting in the title of your ad
You want your ad to jump out at the people who see it. The best way is to have your keyword in the title. When your ad appears for a search, any keywords the searcher used will appear in bold. This draws more attention to your ad than to other ads that don't have those exact keywords.
Take the searcher to the exact page that deals with the topic of her search
Most marketers, amazingly, don't follow this simple, but essential, rule.
They funnel ALL traffic to their home page and expect their searchers to hunt their way through the site to find what they're looking for. WRONG!
All you accomplish by dumping everyone on your home page is to irritate your searcher into clicking back to the search page to find another site.
Despite the fact that you lost the customer, you still pay for the click. In other words, you get charged for ticking a potential customer off and sending them to your competition. Not smart.
So how to you avoid this costly mistake? Link directly to the page that continues the conversation that your ad started.
Always lead your searcher DIRECTLY to the page that their search term demonstrates that they want to find.
Bid only on keywords that directly apply to your site
It does you no good to bid on slightly related terms in the hope that someone, when they see your product, will be so smitten by it that he will abandon what he was searching for and buy.
That isn't realistic. Sure, some circumstances exist where you want to expose your product to people who don't necessarily know about it. When you're paying for each click is not the time to reach out to the curious, though.
Follow these simple rules and you can have potential buyers to your site within hours.
If you're interested in some advanced tips on Google AdWords, AdWords master Perry Marshall is holding a free teleseminar Thursday, February 11, at 3 PM EST, 2 PM CST, and noon PST. He plans to unveil a new, "Bionic" method writing AdWords ads that he says has dramatically boosted AdWords traffic while cutting the cost per click for everyone he has had use it.
This is a great opportunity to learn from the best and to do it for free. I encourage you to check it out!
Jeff
Here are three basic rules to follow when writing PPC ads.
Put the specific keyword you are targeting in the title of your ad
You want your ad to jump out at the people who see it. The best way is to have your keyword in the title. When your ad appears for a search, any keywords the searcher used will appear in bold. This draws more attention to your ad than to other ads that don't have those exact keywords.
Take the searcher to the exact page that deals with the topic of her search
Most marketers, amazingly, don't follow this simple, but essential, rule.
They funnel ALL traffic to their home page and expect their searchers to hunt their way through the site to find what they're looking for. WRONG!
All you accomplish by dumping everyone on your home page is to irritate your searcher into clicking back to the search page to find another site.
Despite the fact that you lost the customer, you still pay for the click. In other words, you get charged for ticking a potential customer off and sending them to your competition. Not smart.
So how to you avoid this costly mistake? Link directly to the page that continues the conversation that your ad started.
Always lead your searcher DIRECTLY to the page that their search term demonstrates that they want to find.
Bid only on keywords that directly apply to your site
It does you no good to bid on slightly related terms in the hope that someone, when they see your product, will be so smitten by it that he will abandon what he was searching for and buy.
That isn't realistic. Sure, some circumstances exist where you want to expose your product to people who don't necessarily know about it. When you're paying for each click is not the time to reach out to the curious, though.
Follow these simple rules and you can have potential buyers to your site within hours.
If you're interested in some advanced tips on Google AdWords, AdWords master Perry Marshall is holding a free teleseminar Thursday, February 11, at 3 PM EST, 2 PM CST, and noon PST. He plans to unveil a new, "Bionic" method writing AdWords ads that he says has dramatically boosted AdWords traffic while cutting the cost per click for everyone he has had use it.
This is a great opportunity to learn from the best and to do it for free. I encourage you to check it out!
Jeff
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