Fly on the E-Commerce Cyberwall

Friday, February 12, 2010

Google AdWords Tips: Deciding What to Do with PPC Advertising
Before you decide to venture into PPC marketing, consider these questions carefully:

Are you confident enough of your sales funnel to commit hundreds of dollars a month to PPC ads? Or, can you absorb a short-term loss while you get your ads, and your site, performing profitably?
Do you have enough time to invest on testing and tracking and tweaking your ads so they bring you a profit?

If you answer "yes" to both questions, start learning PPC marketing. Don't go into it cold. This is NOT something for you to learn by trial and error while money is pouring out of your bank account.

Check back tomorrow for my recommended resources to help you avoid the mistakes that cost you dearly. Or check out some of the PPC resources on my website. Start knowledgeably right from the start and you'll take most of the risk out of PPC.

And for some comprehensive AdWords training, AdWords master Perry Marshall plans to open a big window into his AdWords skills at the beginning of next month. He is preparing an intensive 3-day workshop in Maui with some of his best students. He will go into depth with all his strategies for winning the AdWords wars. And he plans to stream and record the vast majority of it.

He's offering a stream of the entire workshop and the DVD recordings for a limited time discount. You won't get the sunny beaches and the surfers, but you'll get pretty much everything else. If peeking over the shoulder of the best AdWords guy in the business for an entire workshop appeals to you, I encourage you to check out Perry's Maui AdWords Workshop, too.
Jeff

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