Fly on the E-Commerce Cyberwall

Google AdWords Tips: Best Sources of PPC Traffic
I'll focus mainly on Google AdWords. Most of my experience with PPC has come on AdWords and Yahoo! Sponsored Search.

The third of the Big 3 advertising sites is Bing. I've found AdWords more profitable, for me, than Yahoo! Sponsored Search. I've also found it much easier to use. Although Bing is intriguing, I'll have to admit I still haven't tried it for PPC. I just haven't gotten around to it.

I've tried some of the smaller PPC providers. I won't even mention them because, in my opinion, they aren't worth the effort. They've never produced anywhere near what AdWords, or even Yahoo!, have.

So, as I said, I'll focus mainly on the one with which I am most familiar, Google AdWords. Google Adwords is set up to let you split-test ads for each set of keywords you target. That lets you run two, slightly different, ads for the same keyword. Google then splits the number of times each one appears so you can see which one does better.

That way you can learn as you go how to make your ads more effective. As a matter of fact, don't run PPC ads unless you're tracking and testing them. Setting up ads by guesswork and then letting them draw money out of your account has been the downfall of many new PPC marketers.

I can't stress enough. Always keep testing your ads. Always keep improving them. That's the formula for PPC success.


If you're interested in some advanced tips on Google AdWords, AdWords master Perry Marshall is holding a free teleseminar Thursday, February 11, at 3 PM EST, 2 PM CST, and noon PST. He plans to unveil a new, "Bionic" method writing AdWords ads that he says has dramatically boosted AdWords traffic while cutting the cost per click for everyone he has had use it.

This is a great opportunity to learn from the best and to do it for free. I encourage you to check it out!
Jeff

Labels: Google AdWords, pay-per-click advertising, Perry Marshall