Saturday, February 13, 2010
Google AdWords Tips: Best Resources for PPC Advertising
I promised yesterday that I'd share my favorite AdWords resources. I'll start with the free ones:
Dr.Glenn Livingston free training package -- I haven't met many people I would unhesitatingly call a genius. Dr. Glenn Livingston is one of those few. I met Glenn at a seminar and he wowwed me with his grasp of how to discover your market's hot buttons.
He is also a whiz at AdWords, and he combines his knowledge of both on a free giveaway that he agreed to let me offer you. He provides 17 free AdWords cheat sheets, MP3s, and videos to show how to find and convert the customers who have the greatest value to you.
It's a whale of an offer and one you don't want to pass up.
Perry Marshall free adwords cheet sheet and ecourse -- I met Perry at the same seminar. He was hosting it, and he is considered by many the leading expert on Google AdWords.
His Definitive Guide to Google AdWords is pretty much what the title says: the most complete training you'll find on the ins and outs of succeeding with AdWords.
I'll tell you more about "The Definitive Guide" later, but first I want to point your attention to what he gives away for free. He has a 1-page cheat sheet on AdWords that he gives away as part of his free "5 Days to Success with Google AdWords" ecourse.
Sign up for his ecourse and you'll get his five-day course and his cheat sheet.
Perry Marshall Definitive Guide to Google AdWords -- If you like what you see with Perry's free training, don't hesitate to get "The Definitive Guide." Like I said before, it's the most complete treatment of AdWords I've ever seen. And Perry has kept it right up to date, so it never contains any outdated material.
As a matter of fact, he has expanded it to provide more specific tips to marketers with special needs when it comes to AdWords. These extra modules are available on a buffet basis. Pick and choose which modules you want and pay only for them.
It's a great approach that I wish more online marketing teachers would use. If you like what he offers with his free ecourse, check out "The Definitive Guide." You won't find a more complete resource for learning PPC.
PPC Kahuna -- Finally, I'll recommend a resource that gives you a hands-on approach to learning. PPC Kahuna helps you learn how to do AdWords as you actually do it, using some pretty effective proprietary tools.
This has the advantage of getting you going the fastest of any the resources I recommended. Instead of learning and then doing, you learn while doing.
The software you get helps remove the risk of AdWords draining your bank account while you learn how to find the sweet spots in your market. The tools find the sweet spots for you.
It helps you select the best keywords. It helps you optimize your ads. It actually can help you in more stages of your business than just AdWords.
It's geared mainly for affiliate marketers, so if you don't do affiliate marketing, you might find some of its tools don't apply to you. You'll find plenty that do apply, though, to make PPC Kahuna worth your while.
PPC Kahuna is not without downside, though. It isn't always open for new members. It operates under a strict membership limit and, when they reach that limit, they close the doors until space is available again.
On the bright side, they do have a waiting list. You can sign up and be notified as soon as they have space for you. It's worth waiting for.
Perry Marshall 3-Day Maui AdWords Workshop -- For some comprehensive AdWords training, AdWords master Perry Marshall plans to open a big window into his AdWords skills at the beginning of next month. He is preparing an intensive 3-day workshop in Maui with some of his best students. He will go into depth with all his strategies for winning the AdWords wars. And he plans to stream and record the vast majority of it.
He's offering a stream of the entire workshop and the DVD recordings for a limited time discount. You won't get the sunny beaches and the surfers, but you'll get pretty much everything else. If peeking over the shoulder of the best AdWords guy in the business for an entire workshop appeals to you, I encourage you to check out Perry's Maui AdWords Workshop.
Jeff
I promised yesterday that I'd share my favorite AdWords resources. I'll start with the free ones:
Dr.Glenn Livingston free training package -- I haven't met many people I would unhesitatingly call a genius. Dr. Glenn Livingston is one of those few. I met Glenn at a seminar and he wowwed me with his grasp of how to discover your market's hot buttons.
He is also a whiz at AdWords, and he combines his knowledge of both on a free giveaway that he agreed to let me offer you. He provides 17 free AdWords cheat sheets, MP3s, and videos to show how to find and convert the customers who have the greatest value to you.
It's a whale of an offer and one you don't want to pass up.
Perry Marshall free adwords cheet sheet and ecourse -- I met Perry at the same seminar. He was hosting it, and he is considered by many the leading expert on Google AdWords.
His Definitive Guide to Google AdWords is pretty much what the title says: the most complete training you'll find on the ins and outs of succeeding with AdWords.
I'll tell you more about "The Definitive Guide" later, but first I want to point your attention to what he gives away for free. He has a 1-page cheat sheet on AdWords that he gives away as part of his free "5 Days to Success with Google AdWords" ecourse.
Sign up for his ecourse and you'll get his five-day course and his cheat sheet.
Perry Marshall Definitive Guide to Google AdWords -- If you like what you see with Perry's free training, don't hesitate to get "The Definitive Guide." Like I said before, it's the most complete treatment of AdWords I've ever seen. And Perry has kept it right up to date, so it never contains any outdated material.
As a matter of fact, he has expanded it to provide more specific tips to marketers with special needs when it comes to AdWords. These extra modules are available on a buffet basis. Pick and choose which modules you want and pay only for them.
It's a great approach that I wish more online marketing teachers would use. If you like what he offers with his free ecourse, check out "The Definitive Guide." You won't find a more complete resource for learning PPC.
PPC Kahuna -- Finally, I'll recommend a resource that gives you a hands-on approach to learning. PPC Kahuna helps you learn how to do AdWords as you actually do it, using some pretty effective proprietary tools.
This has the advantage of getting you going the fastest of any the resources I recommended. Instead of learning and then doing, you learn while doing.
The software you get helps remove the risk of AdWords draining your bank account while you learn how to find the sweet spots in your market. The tools find the sweet spots for you.
It helps you select the best keywords. It helps you optimize your ads. It actually can help you in more stages of your business than just AdWords.
It's geared mainly for affiliate marketers, so if you don't do affiliate marketing, you might find some of its tools don't apply to you. You'll find plenty that do apply, though, to make PPC Kahuna worth your while.
PPC Kahuna is not without downside, though. It isn't always open for new members. It operates under a strict membership limit and, when they reach that limit, they close the doors until space is available again.
On the bright side, they do have a waiting list. You can sign up and be notified as soon as they have space for you. It's worth waiting for.
Perry Marshall 3-Day Maui AdWords Workshop -- For some comprehensive AdWords training, AdWords master Perry Marshall plans to open a big window into his AdWords skills at the beginning of next month. He is preparing an intensive 3-day workshop in Maui with some of his best students. He will go into depth with all his strategies for winning the AdWords wars. And he plans to stream and record the vast majority of it.
He's offering a stream of the entire workshop and the DVD recordings for a limited time discount. You won't get the sunny beaches and the surfers, but you'll get pretty much everything else. If peeking over the shoulder of the best AdWords guy in the business for an entire workshop appeals to you, I encourage you to check out Perry's Maui AdWords Workshop.
Jeff
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