Thursday, February 11, 2010
Google AdWords Tips: Avoiding the Killer Mistake that Most Advertisers Make
Always keep track of your results when you do any type of PPC advertising. All good PPC sites offer tools that help you track visitors from your ads and determine how many buy.
It's also a good idea to add a bit of tracking code to the end of the URL that you send your PPC visitors to. This involves adding a little tag that allows you to identify your PPC traffic from the rest of your traffic.
Adding tracking code to the end of your URL is as simple as adding six characters to the end of the URL that you tell your PPC provider to send that ad's traffic to. I suggest adding "?ref=g" (without the quotation marks) to identify Google ads, "?ref=y" (again, without the quotation marks) to identify Yahoo! ads, and "?ref=b" (without quotation marks) to identify Bing ads.
You can actually go well beyond just a single letter to create even more specific referrer codes. For now, though, we'll stick to simply identifying the PPC provider who sends a particular visitor.
Don't worry, either, about the referrer code "breaking" your link. The code has no effect on people being able to find your page. It merely enables your tracking software to identify which ad referred that visitor.
If you're interested in some advanced tips on Google AdWords, AdWords master Perry Marshall is holding a free teleseminar Thursday, February 11, at 3 PM EST, 2 PM CST, and noon PST. He plans to unveil a new, "Bionic" method writing AdWords ads that he says has dramatically boosted AdWords traffic while cutting the cost per click for everyone he has had use it.
This is a great opportunity to learn from the best and to do it for free. I encourage you to check it out!
Perry plans to open another window into his AdWords skills, too. He is preparing an intensive 3-day workshop in Maui with some of his best students. He will go into depth with all his strategies for winning the AdWords wars. And he plans to stream and record the vast majority of it.
He's offering a stream of the entire workshop and the DVD recordings for a limited time discount. You won't get the sunny beaches and the surfers, but you'll get pretty much everything else. If you think peeking over the shoulder of the best AdWords guy in the business for an entire workshop appeals to you, I encourage you to check out Perry's Maui AdWords Workshop, too.
Jeff
Always keep track of your results when you do any type of PPC advertising. All good PPC sites offer tools that help you track visitors from your ads and determine how many buy.
It's also a good idea to add a bit of tracking code to the end of the URL that you send your PPC visitors to. This involves adding a little tag that allows you to identify your PPC traffic from the rest of your traffic.
Adding tracking code to the end of your URL is as simple as adding six characters to the end of the URL that you tell your PPC provider to send that ad's traffic to. I suggest adding "?ref=g" (without the quotation marks) to identify Google ads, "?ref=y" (again, without the quotation marks) to identify Yahoo! ads, and "?ref=b" (without quotation marks) to identify Bing ads.
You can actually go well beyond just a single letter to create even more specific referrer codes. For now, though, we'll stick to simply identifying the PPC provider who sends a particular visitor.
Don't worry, either, about the referrer code "breaking" your link. The code has no effect on people being able to find your page. It merely enables your tracking software to identify which ad referred that visitor.
If you're interested in some advanced tips on Google AdWords, AdWords master Perry Marshall is holding a free teleseminar Thursday, February 11, at 3 PM EST, 2 PM CST, and noon PST. He plans to unveil a new, "Bionic" method writing AdWords ads that he says has dramatically boosted AdWords traffic while cutting the cost per click for everyone he has had use it.
This is a great opportunity to learn from the best and to do it for free. I encourage you to check it out!
Perry plans to open another window into his AdWords skills, too. He is preparing an intensive 3-day workshop in Maui with some of his best students. He will go into depth with all his strategies for winning the AdWords wars. And he plans to stream and record the vast majority of it.
He's offering a stream of the entire workshop and the DVD recordings for a limited time discount. You won't get the sunny beaches and the surfers, but you'll get pretty much everything else. If you think peeking over the shoulder of the best AdWords guy in the business for an entire workshop appeals to you, I encourage you to check out Perry's Maui AdWords Workshop, too.
Jeff
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BlinkDel.icio.usDiggFurlGoogleSimpySpurlY! MyWebLabels: Google AdWords, pay-per-click advertising, Perry Marshall
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