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Sunday, February 07, 2010

Are You Giving Up Too Soon?
Here's a favorite quote from H. Ross Perot:
"Most people give up just when they're about to achieve success. They quit on the one yard line. They give up at the last minute of the game one foot from a winning touchdown."
How true this is! We've grown up with instant this and instant that. We've come to expect instant success.

If we don't achieve business success on the first try, we give up. We complain about our "bad luck." We complain that the "system" is holding us back.

Or we assume that the fault lies with us. Something is lacking in us that "successful people" have.

In reality, most of our "failures" are simply a case of giving up too soon. We try something to promote our business and don't get instant results. So we abandon that and try something else.

Or we wait until our backs are against the wall and we need that success RIGHT NOW just to survive. We look for the easy switch to turn on success. Then when we find that there's no switch for us to turn on, we find ourselves with no resources left to keep us going what we get our business going.

The key is to choose a direction and then follow it through to success. Build momentum. Give it time to grow.

You don't plant an acorn in the ground and expect a 40 foot oak tree to be there the next morning. You watch it grow at its own rate.

The same thing goes with businesses. You don't cut them off because they're only shoot and haven't grown into a tree yet.

Hang in there! Keep moving forward. Learn from your mistakes when momentum slows. But DON'T GIVE UP!
Jeff


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