Tuesday, January 12, 2010
Internet Marketing in the 2010s -- Make a Living Consulting for Small Businesses
Remember the OLD way to job security? It went something like this: get a job with some big corporation, work your way up the corporate ladder, and never have to worry about looking for a job ever again.
Didn't quite work out that way, did it?
This career model used to leave you set for life. That's not the case anymore.
If you still hope that career model will reappear anytime soon, I have bad news for you: things won't go back to the way they were.
The big companies find they must get leaner and more nimble in the face of the 21st century's volatile economy. And what created it? That's right. It's the ability of smaller, more nimble competitors to take a bite out of them.
More and more people will dabble in starting their own businesses. More and more small brick-and-mortar businesses will try to get up to speed with the rapidly-changing online world.
This is good news for anyone who has a basic knowledge of Internet marketing. New business owners will need help getting started. Established small brick-and-mortar business owners will need knowledgeable consultants to whom they can outsource their online marketing.
What does that mean? The marketing knowledge you've already gained in your own business puts you in demand. It gives you job security even if you don't have anything remotely like the kind of big-company job that used to bring it.
How can you benefit from this trend? You can feel out the local businesses in your community to assess their online marketing needs. Talk casually with the owners of businesses where you do business personally.
Chances are you'll find several who could use a hand. Chances are you'll be surprised to see how much they're ready to pay for your help.
What if you feel uneasy talking consulting with local business owners? Check out Jim Cockrum's OfflineBiz training site for those who are getting started at doing exactly that. Jim has the tools and strategies to get you ready to set up a profitable consultancy.
He shows how to approach small business owners, how to set your rates, even how to handle requests in areas of marketing that you don't feel comfortable handling yourself.
Whether you take Jim's training or jump right in on your own, though, don't overlook this profitable trend. It's your job security for the new economy.
Jeff
Remember the OLD way to job security? It went something like this: get a job with some big corporation, work your way up the corporate ladder, and never have to worry about looking for a job ever again.
Didn't quite work out that way, did it?
This career model used to leave you set for life. That's not the case anymore.
If you still hope that career model will reappear anytime soon, I have bad news for you: things won't go back to the way they were.
The big companies find they must get leaner and more nimble in the face of the 21st century's volatile economy. And what created it? That's right. It's the ability of smaller, more nimble competitors to take a bite out of them.
More and more people will dabble in starting their own businesses. More and more small brick-and-mortar businesses will try to get up to speed with the rapidly-changing online world.
This is good news for anyone who has a basic knowledge of Internet marketing. New business owners will need help getting started. Established small brick-and-mortar business owners will need knowledgeable consultants to whom they can outsource their online marketing.
What does that mean? The marketing knowledge you've already gained in your own business puts you in demand. It gives you job security even if you don't have anything remotely like the kind of big-company job that used to bring it.
How can you benefit from this trend? You can feel out the local businesses in your community to assess their online marketing needs. Talk casually with the owners of businesses where you do business personally.
Chances are you'll find several who could use a hand. Chances are you'll be surprised to see how much they're ready to pay for your help.
What if you feel uneasy talking consulting with local business owners? Check out Jim Cockrum's OfflineBiz training site for those who are getting started at doing exactly that. Jim has the tools and strategies to get you ready to set up a profitable consultancy.
He shows how to approach small business owners, how to set your rates, even how to handle requests in areas of marketing that you don't feel comfortable handling yourself.
Whether you take Jim's training or jump right in on your own, though, don't overlook this profitable trend. It's your job security for the new economy.
Jeff
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