Fly on the E-Commerce Cyberwall

The Good Guys of Internet Marketing -- Perry Marshall
Perry, like Jim Edwards, is another guy I missed in my original "Good Guys of Internet Marketing" series four years ago. Time to correct that mistake.

As with Jim, Perry was not all that high profile back then. He was emerging as a leading Google AdWords expert, but I hadn't really seen enough of him to class him among those who overdeliver on their promises to a degree that makes them really stand out.

Now, four years later, I've followed him for years. It's clear that he's a lot more than a one-trick pony when it comes to marketing. And he stands out when it comes to sharing what he knows.

Perry started out with one, excellent product, his "Definitive Guide to Google AdWords." He quickly became recognized as the the top expert in that field.

In fact, most of the other top AdWords guys were themselves trained by Perry. Not only is he the best, but he has also trained most of the other guys who are considered the best.

He didn't stop there, though. He quickly moved on to other strategies as well. And he's given out plenty of free content along the way.

Unlike Jim Edwards, you won't see his articles all over the Web. His philosophy isn't to make himself highly visible through articles. He opts, instead, to give away his content in lengthy autoresponder series that engages fence-sitters until they buy.

I encourage you to sign up for his free newsletters -- as many of them as you can. You'll get lots of information and lots of inspiration as you study his way of setting up his series. Sign up for his free adwords course. Also consider joining his Renaissance Club.

Be aware that the Renaissance Club is a paid newsletter that Perry sends via snail mail. He sends a ridiculous amount free content just for trying it, though. And I doubt that once you get the first issue you'll want to give it up.

Each month, Perry gives tips, describes his recent marketing tests, and basically looks at marketing from different angles that will really open your eyes about marketing.

As I've said with other marketers I've profiled, check Perry out. You'll be happy you did.
Jeff

Labels: Good guys of Internet marketing, Perry Marshall