Friday, January 08, 2010
The Good Guys of Internet Marketing -- Ken Evoy
When I made my first "Good Guys of Internet Marketing" list four years ago, Ken was one of the guys I featured. Ken is the founder of SiteBuildIt!, a full featured business-building tool unlike anything else I've seen.
You notice I didn't merely say "site-building tool." I said "business-building tool." That's because SiteBuildIt! (or SBI! for short) doesn't just give you the ability to build a website. It walks you through the process of building a business.
SBI! isn't what I'm featuring here, though. I'm featuring Ken. What makes him someone I classify as one of the "Good Guys of Internet Marketing?"
Quite simply, when Ken developed SBI! he developed something that had never been seen before. Its site-building capability was equal to any site-building tool on the market.
What set it apart was that it didn't merely help you build your site. It walked you through finding a profitable niche for your business. It helped you understand the inner workings of creating a profitable business. It even helped you promote your business once your site was built.
If you went out and bought, separately, all the tools that SBI! contained, it would cost you 10 times the cost of SiteBuildIt! itself. Seriously, it's a huge bargain for all you get.
Four years ago, it was the huge giveaway of value that convinced me that Ken belonged among the Good Guys of Internet Marketing. And although Ken has now stepped back from actively running the company to semi-retirement as the public face of it, that focus on overdelivering value (one of his favorite phrases) continues.
This fall, SBI! added powerful new functionality that lets site owners tap into hot Web 2.0 technologies that most other site-building tools wouldn't even dream of adding. An addition like this could easily have boosted the price of SBI! by 30%, 40%, 50% or more.
What did they do, though? They left the price exactly the same. Not only that, but they also added more flexible payment options to make it even more accessible to anyone starting a business.
That's the philosophy that Ken Evoy instilled in SiteBuildIt! back then. It's the same philosophy of overdelivering that drives SBI! today. And it's why I keep Ken on my list of the Good Guys of Internet Marketing.
I encourage you to check out Ken's SiteBuildIt! Check out also the library of free marketing ebooks that he and his people have created:
I encourage you, like I have with the others I've featured on this list, to check Ken Evoy out. You'll find lots of free and valuable content that he has provided, as well as a business-building tool that just keeps adding more and more value to the money that you spend on it.
Jeff
When I made my first "Good Guys of Internet Marketing" list four years ago, Ken was one of the guys I featured. Ken is the founder of SiteBuildIt!, a full featured business-building tool unlike anything else I've seen.
You notice I didn't merely say "site-building tool." I said "business-building tool." That's because SiteBuildIt! (or SBI! for short) doesn't just give you the ability to build a website. It walks you through the process of building a business.
SBI! isn't what I'm featuring here, though. I'm featuring Ken. What makes him someone I classify as one of the "Good Guys of Internet Marketing?"
Quite simply, when Ken developed SBI! he developed something that had never been seen before. Its site-building capability was equal to any site-building tool on the market.
What set it apart was that it didn't merely help you build your site. It walked you through finding a profitable niche for your business. It helped you understand the inner workings of creating a profitable business. It even helped you promote your business once your site was built.
If you went out and bought, separately, all the tools that SBI! contained, it would cost you 10 times the cost of SiteBuildIt! itself. Seriously, it's a huge bargain for all you get.
Four years ago, it was the huge giveaway of value that convinced me that Ken belonged among the Good Guys of Internet Marketing. And although Ken has now stepped back from actively running the company to semi-retirement as the public face of it, that focus on overdelivering value (one of his favorite phrases) continues.
This fall, SBI! added powerful new functionality that lets site owners tap into hot Web 2.0 technologies that most other site-building tools wouldn't even dream of adding. An addition like this could easily have boosted the price of SBI! by 30%, 40%, 50% or more.
What did they do, though? They left the price exactly the same. Not only that, but they also added more flexible payment options to make it even more accessible to anyone starting a business.
That's the philosophy that Ken Evoy instilled in SiteBuildIt! back then. It's the same philosophy of overdelivering that drives SBI! today. And it's why I keep Ken on my list of the Good Guys of Internet Marketing.
I encourage you to check out Ken's SiteBuildIt! Check out also the library of free marketing ebooks that he and his people have created:
- Make Your Site Sell!
- Make Your Knowledge Sell!
- Make Your Content PreSell!
- Make Your Net Auction Sell!
- Make Your Price Sell: The Master's Course!
- Make Your Words Sell!
- The Work-at-Home Mom's Master Course
- The Affiliate Master's Course
- The Service-Seller's Master Course
- The Net Writing Master's Course
I encourage you, like I have with the others I've featured on this list, to check Ken Evoy out. You'll find lots of free and valuable content that he has provided, as well as a business-building tool that just keeps adding more and more value to the money that you spend on it.
Jeff
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