Fly on the E-Commerce Cyberwall

The Good Guys of Internet Marketing -- Jim Edwards
I don't think I included Jim Edwards in my original "Good Guys of Internet Marketing" series four years ago. That was a foolish omission.

Granted, at that time all I knew about Jim was that he gave out a lot of excellent free content, but I don't know whether I had bought anything from him yet. I ravenously consumed all the tips and strategies that he offered for free and pretty much took for granted all that he was giving.

Basically, even with all the great tips I got from him, I had no idea what all he had to offer.

Over the years, Jim has turned into my most valued mentor. I've talked with other marketers that he has mentored and discovered a curious fact about his approach.

With other marketing teachers, the marketers with whom I've discussed them could always trace our knowledge of them back to some product or other. We would hear of the product, feel that the product was worth buying, be pleased with it, and then grow to be fans of these marketers through the followup information they provided.

Yet, when I talk to people about Jim, none of them can remember what the first product they bought from him was. His free content was spread over the Internet so widely that we all got to know him from that. He was simply everywhere.

He built his credibility through free content. We became aware of his paid products gradually, as he sprinkled information about them into his free articles. Buying from him was not a leap of faith, as it was with other marketing teachers; it was a matter of, "If Jim's free content is this good, his paid content has got to be even better!"

It definitely was. Right now, I'm a charter member of his The Net Reporter training site, and the strategies he teaches there are well beyond anything I've ever seen any other teacher share.

I've seen paid training sites whose material wasn't even as good as Jim's free materials. And the strategies he shares on The Net Reporter are simply amazing.

He takes us step-by-step through strategies that most other marketers -- even big-name marketers -- haven't discovered yet. If you carry out what Jim teaches, there's no way NOT to succeed!

As I've said before, the only way I'd ever cancel my membership at The Net Reporter is if I decided to close my business forever. It is the one and only business expense that I would never cut.

I've described his free content (syndicated across the web as well as on his free IGottaTellYou blog) and on The Net Reporter because they are the clearest examples of why I consider him a Good Guy of Internet Marketing. These are not the only examples of his work, though.

His Mini-Site Creator is an excellent and easy-to-use site building tool for building just about any kind of site you want in a way that helps it bring in profits. His book, "Turn Words into Traffic," is a blueprint into how to achieve the kind of success that Jim has achieved through creating free content.

And he has another, personal growth, membership site of which I have been a member for the past year. That site has proved priceless in helping me overcome obstacles and increase my effectiveness. I can't give you a name or link for it right now. It's currently under wraps until Jim is ready to open it to the general public.

I'll be sure to let you know, though, when that happens. It's the best personal growth course I've ever seen. That seems to be the pattern, though, with any market in which he offers training.

As I did with the marketers I've identified previously in this series, I encourage you to check out Jim's products that I've mentioned, or anything else connected with Jim. He's one teacher I am convinced you can't go wrong with.
Jeff

Labels: Good guys of Internet marketing, Jim Edwards