Sunday, January 03, 2010
The Good Guys of Internet Marketing -- Jason Potash and Jason Katzenbach
A few years ago, I listed some people I considered to be the "good guys" of Internet marketing. This list identified marketing teachers who excel at helping new business owners get started. All those I listed gave exceptional value to their students along the way.
It dawned on me the other day that it is high time for me to update that list. It's time to add a couple more and to update what those who made the list four years ago have done to solidify their position on the list.
I'll cover each of them in some upcoming posts. Today I'll cover two of them: Jason Potash and Jason Katzenbach. Jason Potash made my original list way back when. He's no less deserving of that praise today.
I praised him back then for a lineup of products that HE NEVER STOPPED UPGRADING FOR FREE.
Most marketers either stop upgrading their products after you buy them or charge you for each little tweak that they call a "new version." Jason impressed me by adding fantastic new functionality to products for which I paid a one-time fee. I never paid a cent for them after that, but the improvements just keep coming.
He has done that repeatedly with products like Article Announcer article syndication software and Content Composer content development software. He's always improving them. And he never charges for all the extra features he puts into them.
He since has gone on to partner with Jason Katzenbach on some even bigger projects, like Portal Feeder (a complete site-building and traffic generating tool), Traffic Kahuna (for those who want only the traffic-generating parts of Portal Feeder), PPC Kahuna (to help you find sweet spots for your Google AdWords campaigns), and Web 2.0 Mayhem (more traffic-generating tools).
These are all monthly membership tools, but the same applies to them when it comes to constantly adding more features. They never stop pushing more value on you.
They have also come up with lots of totally free tools that are extremely useful. Comment Kahuna helps you find dofollow blogs and get valuable backlinks from them. Keyword Corral helps you find profitable keywords to bring in more traffic. Article Assistant drastically cuts your research time for writing articles and helps you write them much faster as well.
And Jason Katzenbach's John Cow blog not only provides great content for Internet marketers, but also offers a the best book I've seen on how to make money by blogging -- and he offers it completely for free. (You can get it in the upper right corner of each blog page.)
I heartily recommend any of the products I mentioned and anything else connected with these two Jasons. They truly are good guys of Internet marketing.
Jeff
A few years ago, I listed some people I considered to be the "good guys" of Internet marketing. This list identified marketing teachers who excel at helping new business owners get started. All those I listed gave exceptional value to their students along the way.
It dawned on me the other day that it is high time for me to update that list. It's time to add a couple more and to update what those who made the list four years ago have done to solidify their position on the list.
I'll cover each of them in some upcoming posts. Today I'll cover two of them: Jason Potash and Jason Katzenbach. Jason Potash made my original list way back when. He's no less deserving of that praise today.
I praised him back then for a lineup of products that HE NEVER STOPPED UPGRADING FOR FREE.
Most marketers either stop upgrading their products after you buy them or charge you for each little tweak that they call a "new version." Jason impressed me by adding fantastic new functionality to products for which I paid a one-time fee. I never paid a cent for them after that, but the improvements just keep coming.
He has done that repeatedly with products like Article Announcer article syndication software and Content Composer content development software. He's always improving them. And he never charges for all the extra features he puts into them.
He since has gone on to partner with Jason Katzenbach on some even bigger projects, like Portal Feeder (a complete site-building and traffic generating tool), Traffic Kahuna (for those who want only the traffic-generating parts of Portal Feeder), PPC Kahuna (to help you find sweet spots for your Google AdWords campaigns), and Web 2.0 Mayhem (more traffic-generating tools).
These are all monthly membership tools, but the same applies to them when it comes to constantly adding more features. They never stop pushing more value on you.
They have also come up with lots of totally free tools that are extremely useful. Comment Kahuna helps you find dofollow blogs and get valuable backlinks from them. Keyword Corral helps you find profitable keywords to bring in more traffic. Article Assistant drastically cuts your research time for writing articles and helps you write them much faster as well.
And Jason Katzenbach's John Cow blog not only provides great content for Internet marketers, but also offers a the best book I've seen on how to make money by blogging -- and he offers it completely for free. (You can get it in the upper right corner of each blog page.)
I heartily recommend any of the products I mentioned and anything else connected with these two Jasons. They truly are good guys of Internet marketing.
Jeff
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