Tuesday, January 19, 2010
I've mentioned Yanik Silver's Underground seminar the last couple of days. It's time I shared a little more about it.
It's one of the premier learning seminars in the world. It features underground entrepreneurs who have each made millions in their niches.
You get NO marketing gurus and NO pitches for marketing products. These people have no marketing products to sell, so you get nothing but the strategies that made them rich.
On top of that, Yanik offers a $10,000 "prize" to the presenter whom attendees vote as having given the most nugget-packed presentation. Yanik donates $10,000 to that presenter's choice of charity. But presenters compete like crazy to win the money for their favorite charity.
On top of that, it's a great networking event. You'll meet other marketers from all over the world.
Don't underestimate the value of networking. Even if you've always planned for your business to be something you did all by yourself with no outside contact, having other marketers to whom you can turn can be a lifesaver -- and a business-saver.
Frankly, I wouldn't still have my business if it wasn't for the networking I did at a seminar much like this one. But I've told you that story the last two days.This year's seminar features Web 2.0 visionary Gary Vaynerchuk as the keynote speaker. The second keynote speaker is Jessica Jackley, co-founder of KIVA.org, an organization that connects investors with business startups in developing nations. KIVA, in four years, has helped loan out over $100M and connected thousands of people across 120+ countries.
As usual, most of the other speakers are unannounced. It plays in with the cool "secret agent" theme of the entire seminar. And it also protects them from competitors signing up for the seminar just to gather competitive intelligence on the precise strategies these presenters have used to dominate their markets.
These presenters, remember, are not the usual crowd of Internet marketing gurus that go around from seminar to seminar to pitch their stuff. They are highly successful business owners who are largely unknown outside their niche, but big names within them.
At any rate, those are the key points about Yanik's seminar. Check it out. I'm sure you'll enjoy it. I'm sure you'll get a lot out of it. Will it make the difference in your business that the seminar that I attended made in mine? I don't know. That's up to you.
But whether you go to Yanik's seminar or another one, if you haven't started making connections with fellow business owners, it's time you started looking for a way to start. You'd be surprised what a difference that making those connections can have.
Jeff
Labels: marketing, networking, start business, Underground Seminar, Yanik Silver
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