Fly on the E-Commerce Cyberwall

Advice for a Brand New Business Owner
A mentor, Jim Cockrum, showed me an email he just got from someone who had bought his ebook and wanted some extra advice.

The email said that the buyer had just become disabled, but didn't want his new disability to be the end of his productive life. He felt he could still do things online and wanted to start a business, but his medical bills put a definite constraint on what he was able to spend on starting a business.

My mentor showed me his response to the guy and asked if I wanted to add anything to it.

Let's face it, many of you face similar financial constraints, whether or not you're physically disabled as the writer of the email was. And with a lot of people making resolutions at this time of year to finally get serious about starting that business they've always dreamed of, I thought I would share my response also with you.

"Don't give up!

"Focus on what you know and what you love. Lots of people, when they think of starting a business online, think they have to sell something they know nothing about. They completely overlook the things they know about.

"Starting a business is enough of a learning curve without also needing to learn about something you know nothing about as well! With the things you know and love, you've already had experience with them. You know the ins and outs of them. You know the problems you've encountered and how to overcome them.

"Feel that what you know isn't enough to help anyone else? Then consider this, whatever you know anything about, many people know even less about it than you do. The level of knowledge you already have can help them immeasurably!

"If you're reading Jim's book, you're already getting some great ideas on how to use the resources you already have at your disposal to help others find what they need -- and make money in the process.

"Don't be afraid to take the step. Whatever you already have is enough to get started with. As you build momentum (and revenues) with what comes out of your initial efforts, you can always grow what you're doing larger and more profitable.

"Just get started. Don't sit back and feel that you have to learn absolutely everything before you take that first step. Trust me, you'll learn more by taking action than you will from simply trying to absorb everything before you start.

"Good luck!"

Wherever you are in your dream of starting a business, leverage what you already have. You DO have knowledge of things that could help others. You DO have solutions that they will gladly pay for you to provide.

That's what business is all about, providing solutions to people who are looking for them. So start your business in areas of experience you already have. That's the best -- and most profitable -- place for you to start.
Jeff

Labels: start business