Fly on the E-Commerce Cyberwall

Making Decisions Means Abandoning Options
Here's a favorite quote from Paul Myers:

"Does this move me closer to what I want, faster than whatever else I could be doing?"

As business owners, a world of options stare us in the face every day. "How can I best promote this product?" Well, there are dozens of excellent options. "Which course of action should I pursue to get where I want to go?" Again, dozens, if not hundreds of ways face us.

That sheer number of options sometimes holds us back, doesn't it? They call it analysis paralysis. And it's magnified by the nagging fear that whichever option we choose MIGHT not be the absolute best option.

The reality is that we don't need to look for the perfect option, the option that will get us past whatever unseen obstacles we might encounter along the way. Nor do we need to stew over how we're going to carry out all the options that lay before us at once.

All we have to do is choose one option, based on what we can see, not on what we can't.

Choose what looks like it will take you where you want to go the fastest. Not sure precisely which one that is? Then choose one of those that came in tied for first, run with it, and don't look back at the others.

Whether it indeed was the best or not, it will still get you farther ahead faster than you would get by sitting around wondering.
Jeff

Labels: inspirational quotes