Fly on the E-Commerce Cyberwall

What Do You Want to Do?
It's all too easy when starting a business to make decisions based on what we COULD do. We see something we COULD do and we say, "Well, I suppose I COULD do that."

If we're used to working as an employee, we do it because we're used to taking directions from an employer. We're used to having someone assign us to do something we don't particularly feel comfortable with.

So when a business opportunity comes along that feels like its on the periphery of our interests, it feels sadly natural for us to jump into it and end up doing something we don't really like all that much, just because we're used to doing things feel we COULD do.

That goes against the whole reason for going into business on your own. You don't want to trade one job you don't really enjoy for another.

Better to assess what we really want so we can develop the skills where we can consistently say, "I WANT to do that." That way we can look for opportunities to do that instead of settling for whatever comes along.

Recognizing that we don't HAVE to accept what someone else tells us they think we should do is one of those big shifts in mindset that we often don't realize we have to make.
Jeff

Labels: mindset, start business