Tuesday, January 20, 2009
What's in It for Your Customers?
You've heard the old saying, "What's in it for me?"
It's the key question you need to answer for your customers in all of your website copy.
You need to clearly define what's in it for them if you want to them to buy from you.
I found a great example of how to focus your benefits on your audience with a company that sells the exact same product to customers who have a wide variety of needs. Check the following landing pages of their site and you'll see what I mean about focusing the same benefits and features on audiences that have completely different needs.
Here are some landing pages for the product targeted toward specific audiences
Look at your own website copy. Where can you focus it more clearly on what's in it for your customers?
Jeff
You've heard the old saying, "What's in it for me?"
It's the key question you need to answer for your customers in all of your website copy.
You need to clearly define what's in it for them if you want to them to buy from you.
I found a great example of how to focus your benefits on your audience with a company that sells the exact same product to customers who have a wide variety of needs. Check the following landing pages of their site and you'll see what I mean about focusing the same benefits and features on audiences that have completely different needs.
Here are some landing pages for the product targeted toward specific audiences
- For sellers of infoproducts
- For owners of brick-and-mortar stores who want an online presence
- For auction sellers
Look at your own website copy. Where can you focus it more clearly on what's in it for your customers?
Jeff
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