Fly on the E-Commerce Cyberwall

Day 8 of the 14-Day Challenge
I got underway today building my new SiteBuildIt! site.

It went slower than I hoped. One frustrating thing I've always found with SiteBuildIt! is that it forces me to take a more deliberate approach with site preparation than I would like.

My pattern with any major business goal has always been:

1. Research, research, and research all the little inconsequentials, delaying any decision to move forward, in the hope that I would be able to overcome every conceivable obstacle before I even know what obstacles I will actually face
2. If I even get as far as making a decision, then burst into action, skipping the research that really was essential in favor of throwing the project together as hastily as I can
   
3. Convince myself that the project is fatally flawed on account of that missing research, and that I need to start over from scratch
4. Abandon it while I start over again with a completely different project
   

The way that SiteBuildIt! leads me through this project is much better, though. Rather than me running off half-cocked with without testing my idea, SiteBuildIt! has me doing comprehensive keyword and monetization research that forms the foundation for a successful business.

It has already gotten me to rethink my keywords. I'm finding a sweeter spot for my site with keywords that aren't as "grammatically correct," in my opinion, as what I would have gone with off the top of my head.

Keeping momentum going
I need to be careful, though, that doing this deliberate research doesn't diffuse the sense of speed I discovered last week. Today I experienced downtime while SiteBuildIt! crunched keyword data. I plan to use any downtime tomorrow to tighten up the loose ends on my infoproduct, rather than just sitting in front of the screen or browsing football forums.

The infoproduct I plan to release, by the way, is tentatively entitled "51 Ways to Get Your Own Website to Multiply Your Traffic." That's still tentative, though. One of my remaining tasks will be to review the possible titles I've already written, add a few more to the pot, and determine which title to use.

Getting used to a new me
In a way, pushing this forward to completion still seems a little unreal. There's always been a part of me that has chosen busy work over achieving goals. Putting what I know about traffic-generating into an infoproduct is a new step for me. It feels like, "This can't really be happening. This can't really be me."

It's similar to the feeling I had as my wedding day approached: "Nah, I can't really be getting married. I've never been married before in my entire life! This can't really be me."

But my wedding day came and went and I grew into being married. I've now spent more of my life married than unmarried. Being married is second nature now.

And I look forward to the same thing as I become a first-time infoproduct author. I look forward to moving into new territory and growing comfortable taking up residence there.

I look forward -- beyond the launch of this first infoproduct -- to finally breaking the barrier that I have allowed to hold me on the observer side of the glass, and taking my place, instead, unveiling all that I have to share with others.
Jeff

Labels: SiteBuildIt, start business