Fly on the E-Commerce Cyberwall

Day 11 of the 14-Day Challenge
The Rubicon is crossed!

After some last minute doubts about my new domain name, I reserved it. My new website now is official. (I'll tell you the domain name in a couple of days, once I have something up on the site worth looking at.)

Similarly, I started writing the home page for it and finalized the skeleton of the site. Tomorrow I finalize the design and start to add content.

I feel better about the direction I'm going. I've looked at the competition enough to feel confident that holes exist that I can exploit. The fact that I deal with both traffic generation and conversion also gives me a unique angle that I don't see elsewhere.

I'm a little apprehensive that the combination may make the site a little broad, and more challenging to promote, but we'll see how this goes. I simply can't bring myself to discuss traffic generation without tying it to conversion. Traffic alone is meaningless without also paying attention to conversion and I don't want to be part of that.

My doubts focus more on the future. Will I continue to carve out enough time to promote the site and its first infoproduct adequately? Or will it go up just to be orphaned?

That challenge remains for me to tackle after these 14 days end.
Jeff

Labels: start business