Fly on the E-Commerce Cyberwall

What Painting My House Reminded Me About Internet Marketing
My time at the computer lately has been drastically reduced as I've tackled repainting a lot of my house. This is no slap a 10-foot ladder against the eaves painting project, either.

The house is a challenging one to paint, with four peaks that rise over 30 feet off the ground and what had once been rough-cut cedar trim to paint. I've hung out of attic windows and I've learned to control a 23-foot extension pole for my paint pad to paint a straight line on trim nearly 30 feet off the ground.

When I started, I had no idea how I was going to get the more challenging parts of it done. With each part of it that I did, though, I learned, and discovered new ideas to help me with the next, more challenging step.

Which is what reminded me of Internet marketing.

The process is very much the same.

You approach something you've never done before with no idea how you'll get it done. You tackle the easy elements of your campaign first and experiment with different methods to see what works.

You get new ideas that you apply to the more difficult elements. Eventually, you get done and find yourself not only in possession of a successfully completed campaign, but a lot of new knowledge as well.

If you feel intimidated by a project that looks unfamiliar and challenging, the best thing to do is to take the same approach as I did with painting.

Start with the parts of it that you feel comfortable with and learn as you go. You'll be surprised how much more capable you are of doing it than you think!
Jeff

Labels: start business