Fly on the E-Commerce Cyberwall

Thanks, Clayton!
This is a Christmas present for Clayton. But it's also a Christmas present for you.

Don't worry. I'm not saying that as hype for some overpriced Internet marketing product. You won't pay a cent for what I'm talking about.

See, I subscribe to Clayton Makepeace's newsletter. Excellent newsletter. Each day a new article about improving your copywriting, increasing your sales, running your business more effectively. All sorts of good stuff like that.

Yesterday, Clayton's newsletter started out with him saying that he was going to solve my problem of what to give him for Christmas.

"Whoa!" I thought. "What business does he have expecting a gift from me?"

Then he went on. "Just tell people who could benefit from the articles in this newsletter about it. Email your friends, mention it in your blogs and newsletters, talk it up on forums. Is it out of line to ask you tell people about something you enjoy?"

I have to admit, it isn't.

But then he went on to say, "You realize, I'm giving you a lesson in marketing, too, by doing this, don't you? I know not all of you will talk up this newsletter. That's OK. But the few of you who do will bring in new subscribers. Even if only five percent of you say anything about this newsletter, it will result in people finding it that otherwise wouldn't, because you probably wouldn't think to tell them except for the fact that I asked you to.

"Now, what would happen if you applied that same strategy to your business? What if you asked your customers, your subscribers, the people you work with just to invite people they know to check you out. It wouldn't cost you a thing to ask, and who knows how many new people would get to know your business?"

I've got to admit that he's right. So thanks, Clayton, for your good advice -- not only in yesterday's newsletter, but also in all your other articles throughout each week. Check out Clayton Makepeace's The Total Package newsletter and see if the common sense insights that Clayton and his staff give about copywriting, sales, and business are helpful. (You can sign up in the banner near the top of the page and get four excellent reports as well as the newsletter.)

Oh, and while you're at it, I'd appreciate it if you'd take a moment to think of who you know who would benefit from my blog. Take a moment to let them know. Say what you think of this blog in
forums you visit. If you think what you get from this blog is worthwhile, help others discover it.

It won't hurt you. And it will be a great gift not only for the you know who would enjoy this blog, but also for me. Thanks!
Jeff

Labels: Clayton Makepeace, copywriting, marketing