Tuesday, December 11, 2007
My New Baby
No, neither my wife nor I have been secretly pregnant. This is more of a business baby.
I've been swamped the past week and am just getting back to posting. I'm wrapping up a new website for a client to better serve a niche that he already serves.
Have you ever been on the mailing list for someone who was conducting a huge launch? Invariably, the stated deadline passes and you get an email that says, "Guess what. We had such a great response that our servers melted down and not everyone who wanted to get in did. So we're extending the deadline for two days to make sure everyone who was locked out by our server failure gets a fair chance."
In the past, I've always looked at that kind of email as pure hype, driven by a psychological ploy to convince people that they almost missed a golden opportunity and had better jump now while fate offers them a second chance.
After this week, I'm not so sure that server meltdowns aren't a normal part of a new launch.
Although we didn't have a deadline, we fought one server problem after another -- right after a couple of thousand flyers were delivered to potential customers.
ARGGGH!
At any rate, this new site is now alive, and it feels good after months of work.
Feel free to look over my latest baby, WoodworkingProjectsAndPlans.com. It's not for retail customers. It's designed instead for woodworking teachers and classes. But if you know of someone in that target market, please direct them over to see it.
Bookmark it in the social networking sites. Talk it up.
It shows a lot of promise for serving a market that it really serves well. I'll share with you in next few days some of the thoughts that went into this site.
Jeff
No, neither my wife nor I have been secretly pregnant. This is more of a business baby.
I've been swamped the past week and am just getting back to posting. I'm wrapping up a new website for a client to better serve a niche that he already serves.
Have you ever been on the mailing list for someone who was conducting a huge launch? Invariably, the stated deadline passes and you get an email that says, "Guess what. We had such a great response that our servers melted down and not everyone who wanted to get in did. So we're extending the deadline for two days to make sure everyone who was locked out by our server failure gets a fair chance."
In the past, I've always looked at that kind of email as pure hype, driven by a psychological ploy to convince people that they almost missed a golden opportunity and had better jump now while fate offers them a second chance.
After this week, I'm not so sure that server meltdowns aren't a normal part of a new launch.
Although we didn't have a deadline, we fought one server problem after another -- right after a couple of thousand flyers were delivered to potential customers.
ARGGGH!
At any rate, this new site is now alive, and it feels good after months of work.
Feel free to look over my latest baby, WoodworkingProjectsAndPlans.com. It's not for retail customers. It's designed instead for woodworking teachers and classes. But if you know of someone in that target market, please direct them over to see it.
Bookmark it in the social networking sites. Talk it up.
It shows a lot of promise for serving a market that it really serves well. I'll share with you in next few days some of the thoughts that went into this site.
Jeff
Labels: start business
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