Thursday, November 15, 2007
Passion and Good Judgment in Running a Business
Yesterday I talked about the importance of passion in running your business. I don't want to leave you with the wrong impression, though.
Being passionate about serving your customers does not mean being a milquetoast who constantly allows people to stomp all over you. You can't afford to cut your prices to the point where you aren't making a profit.
Strange as it may seem, that doesn't help your customers.
Sure, it may give them a good deal -- once. But if you drive yourself out of business to give a few people a short-term good deal, you're preventing those customers from ever benefitting from the unique gifts you bring to your business ever again. And it prevents future customers from ever benefitting from you being in business to serve their needs.
You can't think short term and you can't think sacrifice. That's not passion; it's self destruction.
Strange as it may seem, some people go into business in order to fail. They don't go in with the desire to fail, but they manage to find a way to fail nonetheless. They've programmed themselves to fail by deeply established habits and expectations that they're "simply not the kind of person that good things happen to" or "not the kind of person who has the advantages that truly successful people need in order to succeed."
That's all nonsense! The biggest part of what you need to succeed is right between your ears.
And I'm not talking about encyclopedic knowledge of business strategies. I'm talking about the confidence and willingness to step forward and take wise risks in order to identify the thirsty crowds and satisfy their thirst.
Cutting your own throat because you're too unsure of yourself to ask a fair price in return for what you're providing is not passion, it's suicide.
True passion is recognizing that you have something of value to offer and exchanging it for a fair enough price that you are able to CONTINUE to offer it to as many people as possible.
Don't let your business get caught up in personal insecurities or doubts. Living with passion involves acting with freedom and confidence, not fearfully backing yourself into a corner.
Free yourself today!
Jeff
P.S. Hey, I've recommended this often enough that I probably don't have to introduce it anymore, so I'll just pass this on as a resource for building the freedom and confidence you need to succeed.
BANABU. Check my review of BANABU. Or check out BANABU for yourself.
Yesterday I talked about the importance of passion in running your business. I don't want to leave you with the wrong impression, though.
Being passionate about serving your customers does not mean being a milquetoast who constantly allows people to stomp all over you. You can't afford to cut your prices to the point where you aren't making a profit.
Strange as it may seem, that doesn't help your customers.
Sure, it may give them a good deal -- once. But if you drive yourself out of business to give a few people a short-term good deal, you're preventing those customers from ever benefitting from the unique gifts you bring to your business ever again. And it prevents future customers from ever benefitting from you being in business to serve their needs.
You can't think short term and you can't think sacrifice. That's not passion; it's self destruction.
Strange as it may seem, some people go into business in order to fail. They don't go in with the desire to fail, but they manage to find a way to fail nonetheless. They've programmed themselves to fail by deeply established habits and expectations that they're "simply not the kind of person that good things happen to" or "not the kind of person who has the advantages that truly successful people need in order to succeed."
That's all nonsense! The biggest part of what you need to succeed is right between your ears.
And I'm not talking about encyclopedic knowledge of business strategies. I'm talking about the confidence and willingness to step forward and take wise risks in order to identify the thirsty crowds and satisfy their thirst.
Cutting your own throat because you're too unsure of yourself to ask a fair price in return for what you're providing is not passion, it's suicide.
True passion is recognizing that you have something of value to offer and exchanging it for a fair enough price that you are able to CONTINUE to offer it to as many people as possible.
Don't let your business get caught up in personal insecurities or doubts. Living with passion involves acting with freedom and confidence, not fearfully backing yourself into a corner.
Free yourself today!
Jeff
P.S. Hey, I've recommended this often enough that I probably don't have to introduce it anymore, so I'll just pass this on as a resource for building the freedom and confidence you need to succeed.
BANABU. Check my review of BANABU. Or check out BANABU for yourself.
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