Tuesday, November 13, 2007
Making Customer Followup Easier
OK, we all know that we're SUPPOSED to follow up on our customers. They know you. They know that can trust you because you've already treated them well. They are four times more likely to buy than is someone who has just wandered into your site.
So why in the name of little green apples are so many new business owners slow to set up a followup system to keep them in touch with their customers?
I think it comes largely down to intimidation. Getting everything together feels massive. But it doesn't have to. An article that I just posted makes that clear. Go check it out.
And don't you go gettin' intimidated no more. OK?
Jeff
OK, we all know that we're SUPPOSED to follow up on our customers. They know you. They know that can trust you because you've already treated them well. They are four times more likely to buy than is someone who has just wandered into your site.
So why in the name of little green apples are so many new business owners slow to set up a followup system to keep them in touch with their customers?
I think it comes largely down to intimidation. Getting everything together feels massive. But it doesn't have to. An article that I just posted makes that clear. Go check it out.
And don't you go gettin' intimidated no more. OK?
Jeff
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