Saturday, May 12, 2007
Your Business Is All About... What???
If you were to sum up in one word what is at the core of a successful business, what what you say?
Want to make a sale? What do you have to do? You have to convince someone that what you're selling is greater in value than the money they give you in return.
Want someone to promote your products to their mailing list? What do you have to do? You have to convince the list holder that the benefit he or she receives from recommending you outweighs the effort they put into promoting you.
Look at any key part of your business and a relationship lurks beneath the surface. That's why it's so important to build your relationship skills.
No, I'm not talking about joining Toastmasters or learning how to paste a sincere-looking smile on your face while you vigorously shake people's hands.
But you've got to get out of your basement or your bedroom or whatever you use as your home office. You have to learn how to interact, how to empathize, how to recognize what people need.
Too often, new business owners go into everything with a self-focused approach of "What do I get out of this?" Sadly, a few people manage to make good money this way. They do it by manipulating people and ripping them off. But even they succeed at their self-centered game only because they have a good understanding of what makes people tick.
I have never met a successful business owner who didn't have a deep understanding of people. Understanding people is a core skill that businesspeople must develop if they want to succeed.
Jeff
P.S. Understanding people -- as well as understanding and improving yourself -- are at the heart of BANABU (Building A New And Better Universe), an excellent personal growth course you've heard me mention in this blog before.
Why do I keep mentioning it? Because I believe in it. And I believe it offers a solid, down-to-earth approach to creating a more effective you.
I know, I know. Our culture has been flooded with lots of silly ramblings about personal growth and wealth-building. I'm sick of all that nonsense, too.
That's why I like BANABU. It gives down-to-earth advice and real-world approaches to making yourself more than what you are.
If you want make yourself more effective as a business owner -- and as a person -- check out BANABU for real-world guidance.
If you were to sum up in one word what is at the core of a successful business, what what you say?
- Products?
- Design?
- Traffic?
- Copywriting?
- Sales?
Want to make a sale? What do you have to do? You have to convince someone that what you're selling is greater in value than the money they give you in return.
Want someone to promote your products to their mailing list? What do you have to do? You have to convince the list holder that the benefit he or she receives from recommending you outweighs the effort they put into promoting you.
Look at any key part of your business and a relationship lurks beneath the surface. That's why it's so important to build your relationship skills.
No, I'm not talking about joining Toastmasters or learning how to paste a sincere-looking smile on your face while you vigorously shake people's hands.
But you've got to get out of your basement or your bedroom or whatever you use as your home office. You have to learn how to interact, how to empathize, how to recognize what people need.
Too often, new business owners go into everything with a self-focused approach of "What do I get out of this?" Sadly, a few people manage to make good money this way. They do it by manipulating people and ripping them off. But even they succeed at their self-centered game only because they have a good understanding of what makes people tick.
I have never met a successful business owner who didn't have a deep understanding of people. Understanding people is a core skill that businesspeople must develop if they want to succeed.
Jeff
P.S. Understanding people -- as well as understanding and improving yourself -- are at the heart of BANABU (Building A New And Better Universe), an excellent personal growth course you've heard me mention in this blog before.
Why do I keep mentioning it? Because I believe in it. And I believe it offers a solid, down-to-earth approach to creating a more effective you.
I know, I know. Our culture has been flooded with lots of silly ramblings about personal growth and wealth-building. I'm sick of all that nonsense, too.
That's why I like BANABU. It gives down-to-earth advice and real-world approaches to making yourself more than what you are.
If you want make yourself more effective as a business owner -- and as a person -- check out BANABU for real-world guidance.
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