Fly on the E-Commerce Cyberwall

Just When You Thought It Was Time to Give Up
I got an email from Dr. Andy Williams the other day that I thought you'd enjoy.

He shared a letter from one of his subscribers that updated him on the results she had gotten from his process for turning keyword research into profitable websites.

What I found most interesting, though, were his inspirational comments at the end.

Here it is:

"Hiya Andy,
Thought you might be interested in an update on using the info from all your books, together with KRA.

"The site that I mentioned in this earlier email was started in October 2006. When I sent you this email in January the site was just starting to take off.

"Here's a summary of the Adsense income from a site built using the tools you recommend:

• November $23
• December $49
• January $134
• February $183
• March $412
• April $2259

"The site has around 100 pages and is structured very much as you suggest in your books. Keyword research was done using Wordtracker and KRA. Adsense recorded over 640,000 page views in April, not bad eh?

"If I also tell you that my 19 year old daughter wrote much of the content, making sure to include the words and phrases that I suggested, you'll realise that this is not written by any professional content writer either!

"Hope you enjoy reading a success story that has been massively helped by all the info, much of it free, that you write!

"All the best, Jen Carter"

Andy replied:

"Nice success story Jen. Thanks for sharing it!

"Funny thing is, I can imagine that a lot of newbies would have given up after 3 months when the site was only making $49 a month, or even after 5 months when it was making $183. After all, it was a lot of hard work to get to that stage, and the rewards were low at that time compared to how much work it involved. However, perseverance paid off. Well done.

"Isn't it nice to know that a 100 page website can make over $2000 a month?. That in itself is a good income, but imagine putting together 10 sites like that.

"The first successful site is always the hardest, but once you learn what works, you can easily reproduce it in other sites."

Like I've said before, too many new business owners give up way too quickly.

That's not to say that you should do nothing and expect results like hers to come all on their own. The results she received show she gave a lot of effort.

But the key to her success is that she followed through on a specific path she had set to her goal. She didn't try a little of this and a little of that and hope to hit on the jackpot.

She built a solid, yet simple site. She used Wordtracker to identify the keywords that people used to search for her topic. Then she used Keyword Results Analyzer (KRA) to sort them into an effective structure for a profitable AdSense site.

She got her daughter to write 100 articles about those individual keywords and she set up her site.

I wouldn't be surprised if she did some other traffic generation tasks during the months she was climbing the search engine rankings, but she doesn't mention that.

The fact was, though, that she followed through on one, clear plan for her site and, with persistence, it paid off. That's a lesson we can all learn from.
Jeff

Labels: business system, keyword research, Keyword Results Analyzer, KRA, Wordtracker