Fly on the E-Commerce Cyberwall

How Important Are You to Your Business?
Let's talk about dating.

Dating? What does that have to do with business?

Unfortunately, many new business owners make the same disastrous mistake in their approach to business that lonely singles make in their approach to dating.

In trying to find that "special somebody" singles often make the mistake of trying to appear as someone different than what they are.

They hide who they are behind a facade in the hope that someone special will like the facade.

The problem is that in adopting a facade, they engage in a disastrous act of self-sabotage. They reject themselves. And when they reject themselves, they unknowingly encourage the person they desire to reject them, too.

Many new business owners make the same mistake. Maybe they adopt a facade of being oh-so-businesslike. Maybe they adopt a facade of being cool and hip.

But whatever facade they adopt, they reject themselves. And that is deadly.

Who you are -- the unique qualities and knowledge and experience you bring to your customers -- are critical to your business.

When dozens of people sell products that are remarkably similar to yours, what does it matter who they buy from?

That's where the uniqueness you bring to your busines can become the deciding point.

Let's say all your competitors are breaking their necks to adapt their business to some mental image they have of artificial impressiveness or coolness. You come along with something real, something straight from the heart, something that clearly strips away every hint of pretense.

Who's going to stand out in the eyes of the customers for whom you compete?

No contest.

I'm not saying you should turn your business into nothing more than an ego trip focusing on you. It's essential that you focus your business on your customers' needs, not on your own.

But it's also important that you treat your individuality as a strength of your business instead of as something you need to hide. Customers put up their defenses when they sense artificiality.

They warm up, though, to honesty.

Look at what unique strengths and benefits you bring to your customers. Use them. You'll get better results when you do.
Jeff


P.S. Most business owners go into business in hope of a better, more fulfilling life. Many of them assume that their business will bring them that.

They fail to recognize, though, that a more fulfilling life doesn't lie in something external, like a business.

We all have untapped resources. We all have positives that we overlook in our fears of having others see through our facades and recognize our weaknesses.

Working to bring out those positives can bring us a more fulfilling life. Not only that, but they can also prepare us better to throw off those limiting facades and succeed in business as well.

I've found BANABU to be a powerful resource for improving myself and getting more out of my life. If you're ready to take yourself to a higher level of success (and take your business along with you), check out BANABU.

I'll admit, I was skeptical when I first tried it. But I'm not anymore. Use it and I'm sure you'll find it brings you a lot more value than you put into it. Check out BANABU here.

Labels: BANABU, building relationships, mindset, personal growth