Fly on the E-Commerce Cyberwall

Are You a Wannabe -- or an Entrepreneur?
I always enjoy getting an email from Google AdWords master Perry Marshall. Fortunately, he's not a one-trick pony. He weighs in on everything from making your AdWords campaigns better to case studies on building businesses to philosophy.

And he never lacks for something interesting to say.

He sent this thought-provoking list to me a while back. I thought you'd enjoy it, too.

1. Wanna-be's obsess about ideas. Entrepreneurs obsess about implementation.
2. Wanna-be's want more web traffic. Enrepreneurs focus on sales conversion.
3. Wanna-be's focus on positive thinking. Entrepreneurs plan for multiple contingencies.
4. Wanna-be's want to get on TV and get "famous." Entrepreneurs build their list.
5. Wanna-be's seek a perfect plan. Entrepreneurs execute and adjust the plan later.
6. Wanna-be's wait for their lucky break. Entrepreneurs engineer four, five, six plans and execute them in tandem, wagering that at least one plan will get traction.
7. Wanna-be's fear looking stupid in front of their friends. Entrepreneurs willingly risk making fools of themselves, knowing that long-term success is a good trade for short-term loss of dignity.
8. Wanna-be's shield their precious ideas from harsh reality, postponing the verdict of success or failure until 'someday.' Entrepreneurs expose their ideas to cold reality as soon as reasonably possible.
9. Wanna-be's put off practicing basketball until they've got Air Jordans. Entrepreneurs practice barefoot behind the garage.
10. Wanna-be's believe what they're told, believe their own assumptions. Entrepreneurs do original research and determine what paths have been already trod.
11. Wanna-be's believe they can do anything. Entrepreneurs do what they're gifted for and delegate the rest.
12. Wanna-be's think about the world in terms of COULD and SHOULD. Entrepreneurs think in terms of IS and CAN BE.

So which one are you? A wannabe, or an entrepreneur?
Jeff


P.S. You like the way Perry thinks? You can get A LOT of Perry at his Renaissance Club, where he shares his knowledge of Google AdWords along with lots of other insider tips on building a successful business online.

Oh, and his rants are some of the most thought-provoking and entertaining I've ever seen!

Labels: Google AdWords, mindset, Perry Marshall, successful business