Fly on the E-Commerce Cyberwall

The REAL Reason to Set Your Goal on Being a Millionaire
A successful marketer once told me that his mentor had urged him to set his goal on becoming a millionaire.

This marketer found that bit of advice to be quite agreeable. "Sure, I'd love to have a million dollars!" he exclaimed.

His mentor rolled his eyes. "You're missing the point," he said. "If your desire to be a millionaire is based just on having a million dollars, you'll never make it."

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Now, at this point, you're probably thinking the same thing I was when that marketer told me this. And we're both probably thinking exactly the same thing the marketer said: "Huh? How would a desire to have a million dollars keep you from becoming a millionaire? And what, besides that million dollars, would make being a millionaire something to shoot for?"

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The mentor answered those questions for him and for us.

He said, "Simply having that million dollars is actually pretty worthless. Most people, if given a million dollars, would find a way to burn through it in a couple of years. The ultimate value in becoming a millionaire is not in the million dollars, but in what you learn in the process of becoming a millionaire.

"You learn how to manage your time. You learn how to identify and solve the problems that your potential customers have. You learn how to interact with people, how to determine which tasks will make the most money for you, when to delegate a task to someone else.

"You learn how to decide which opportunities to pursue and which to drop. You learn how to identify and hire the best people to do the tasks that would otherwise keep you from doing more profitable tasks that only you can do.

"You learn how to bring out the best in others. You learn the difference between profitable strategic thinking and merely daydreaming. You learn how to focus on what will be profitable.

"In the end, what you learn along the way to becoming a millionaire is far more valuable than the million dollars itself. Because, with what you know, you never have to worry about what you would do if something suddenly stripped you of that million dollars.

"If you've learned what you need to know to become a millionaire, you're perfectly equipped to make another million—or another—no matter what happens to that first million."

The mentor's words really struck me. Unfortunately, we all—me included—often get seduced by the lure of the quick big score. More often than not, that quick big score doesn't exist.

But lured by the dream of easy money, we look for shortcuts. Yet even if we succeeded at winning that quick big score, we'd get nothing lasting out of it.

For if we don't learn those lessons that make us both a better businessperson—and a better person—on our way to earning that million dollars, we have no way to keep it safe from drifting away as quickly as it came.

I've said it many times before: don't treat your business just as a way to make more money. Use it also as a way to make you a better, more effective, human being.
Jeff

P.S. Becoming a better person is no small assignment. It's not something you can do on your own. It helps to get the insights of someone who has already traveled that route before you.

The tool I've found most helpful to me in doing this is BANABU Personal Growth Multi-media Course. I've found it to be a no-nonsense, no-all-theory-and-no-reality pieces of junk that litter the Internet.

It's realistic, easy to understand, and easy to follow. I recommend it for anyone who wants to change their life for the better in any area they choose.

Labels: BANABU, goals, mindset, motivation, personal growth, successful business