Fly on the E-Commerce Cyberwall

Giving Up On Your Business Too Soon
Way too many new business owners give up on their businesses too soon.

There's this idea that business success is like turning on a faucet. You turn the handle and—whoosh!—water spurts out instantly.

Actually, it's more like getting water from a water hose—a loooong water hose.

With a water hose, you turn on the water and what do you get? Nothing. That water is all back there by the faucet, working its way through the hose.

Yet you stare at the end of that hose, knowing the water is on but seeing absolutely no results.

What do you think? "Where's the water? Isn't there supposed to be water? I'm doing what I'm supposed to. Why doesn't it come?"

Is the problem that there isn't any water? No. It's there. But it has a looong way to work its way through that hose until it gets to where you see it.

It's the same way with your business.

It WILL take a while to build enough momentum for your business to let you see any sign of success.

If you get impatient and turn off the faucet when you don't see anything right away, nothing will ever come out.

Same thing if you do the other common mistake that business owners make. What kind of results will you get if you turn on the faucet, see nothing come out and decide you need to use a different faucet?

You turn the first faucet off and then you attach it to another. You turn that one on and what do you see? Again, nothing.

You keep moving from faucet to faucet, wasting time switching your hose from one to another. Maybe you eventually build up enough water in the hose that some of it makes it to the end. Or maybe you just build up disappointment and cynicism that leads you to give up before you reach your goal.

The fact is, though, that when you demand immediate results you get none at all.

How, then, do you get results?

Set up your plan. Realize that success will take effort and time. Work it through. Don't expect instant results. And don't expect results to come if you constantly switch from one thing to another.

Combine planning with persistence. And then don't be surprised when success does come as a sudden whoosh!
Jeff


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I'm not thrilled with the title. Laziness is not the hallmark of business success. But it's a catchy title that accurately captures the truth that just about all of us are capable of getting more done in less time than we actually do. And Lazy Man's Guide helps you discover how to do that in a no-nonsense, no-holds-barred way.

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Labels: successful business