Sunday, February 18, 2007
Which Approach Do You Use?
Here's an amusing post with a serious point to it. It's about a couple of challenges going on right now between proponents of search engine optimization and its critics.
One critic was very harsh and personally insulting of those who make their livings doing SEO. He is now is fighting to maintain his reputation as people who make their living at SEO are trying to destroy him. They are creating pages critical of him and optimizing them to try to push his own pages deep into the search engine results where no one will find them.
Another blogger expressed skepticism of the value of SEO, but did it without insulting or accusing those who make their living that way. The result of that is that a bunch of SEO professionals are trying to prove the worth of their skills by boosting his blog's traffic. If they succeed, the blogger admits he was wrong and the optimizers gain more credibility. If they don't succeed, he proves his point. But either way, he gets more traffic.
This lesson is a good one for all of us. Working together respectfully has a lot more benefits for everyone than does trying to position yourself as a Lone Ranger who knows better than everyone else.
Jeff
Here's an amusing post with a serious point to it. It's about a couple of challenges going on right now between proponents of search engine optimization and its critics.
One critic was very harsh and personally insulting of those who make their livings doing SEO. He is now is fighting to maintain his reputation as people who make their living at SEO are trying to destroy him. They are creating pages critical of him and optimizing them to try to push his own pages deep into the search engine results where no one will find them.
Another blogger expressed skepticism of the value of SEO, but did it without insulting or accusing those who make their living that way. The result of that is that a bunch of SEO professionals are trying to prove the worth of their skills by boosting his blog's traffic. If they succeed, the blogger admits he was wrong and the optimizers gain more credibility. If they don't succeed, he proves his point. But either way, he gets more traffic.
This lesson is a good one for all of us. Working together respectfully has a lot more benefits for everyone than does trying to position yourself as a Lone Ranger who knows better than everyone else.
Jeff
Labels: search engine optimization, seo
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