Fly on the E-Commerce Cyberwall

Jeff Gets a Business Lesson from a Monster Snow Drift
I got a reminder today of an important business lesson. Here's what happened.

We got socked in by a foot of snow last weekend. I got the most important shoveling done pretty quickly.

But there was one bit of shovelling that I kept putting off. It was the ugly stretch of sidewalk along the side of the house that I use every day to get to our garage.

It's 40 feet of claustrophobic sidewalk that forms a deep canyon between the side of our house and our neighbor's privacy fence.

It's a pain to shovel even under good conditions because there's no place to throw the snow. And these were definitely not good conditions.

The wind had whipped the snow into a monster snow drift the ENTIRE 40 FEET OF THE SIDEWALK.

I had no choice, though, unless I wanted to wade through that snow drift every day until it melts a couple of months from now.

So I approached it, shovel in hand. There was nothing to do but stick my shovel in the snow, lift it up, and slowly back out of the "canyon" until I reached an open space to dump the snow. That was what I had to do for every shovelful, the whole 40 feet of sidewalk.

Standing at my starting point, my task seemed overwhelming. But you know what? With each shovelful, with each time slowly backing out, with each shovelful deposited somewhere other than on that sidewalk, the task looked more manageable.

All of a sudden, I realized I wasn't that far from the end.

That's when I realized how much like business my show shovelling was.

Building a business is a daunting task. To get from where you are to where you need to be can seem overwhelming.

There's no way to make that leap all at once. It takes one small effort at a time, each effort bringing you that much closer to your goal. It takes persistence. It takes hard work. But if you put in the effort, you get there.
Jeff

P.S. I could have told much the same story, telling of the efforts I've put into setting up my first free teleseminar with a hot, under-the-radar marketer. But, then again, if I had done that, I couldn't have captured your curiosity with a fun title like "Jeff Gets a Business Lesson From a Monster Snow Drift."

But whether it's fighting a monster snow drift or the unfamiliarity of a large task that you've never done before, the process is the same: tackle it, stick with it, get it done.

Labels: successful business, teleseminar