Wednesday, January 10, 2007
Isolation
I apologize. My blog posts lately have been mainly short announcement posts with links to more information elsewhere. It's not what I've typically done and I may be swinging the pendulum farther than I should have in getting away from the extremely time-intensive (both for you and for me) dissertations that I have done in the past.
I've been focusing more attention lately on creating autoresponder series that help people both get into some of the free ebooks I offer and get more out of them. I've completed one series on how your energy level affects your business to go along with The D-Cell Report. And I'm working on others.
It's meant a little less energy going into my blog as I reassess also how to make it more effective. You see, while I believe in blogging, it's something that lends itself too easily to isolating.
Blogger posts. Reader reads. And unless the reader leaves a comment, there's no contact that goes across the anonymity of the computer screen.
Yet business thrives on contact. I know of a lot of people who start a business because they want to get away from workplace politics that infects every job. They want to get away from a boss who is so unreasonable as to actually require them to do things his way instead of however they wish. They want to get away from that messy thing known as human interaction.
But a business that is free of human interaction is not a business. It's a hobby. Business requires a seller to discover and fulfill the needs of buyers. There's no way to do that without some level of interaction.
Sure, you can put up a website that offers products. But if those products don't fulfill the needs of buyers, there are no sales. If those products don't find a way to draw people into the site, there are no sales.
The dream of getting rich while tucking yourself safely out of the way of human interaction is a myth. I don't know of a single Internet success story who locks himself away, avoids contact with people, and rakes in the dough.
Seek to know your customers. Understand them. Feel their needs. That's a big step toward Internet success.
Jeff
I apologize. My blog posts lately have been mainly short announcement posts with links to more information elsewhere. It's not what I've typically done and I may be swinging the pendulum farther than I should have in getting away from the extremely time-intensive (both for you and for me) dissertations that I have done in the past.
I've been focusing more attention lately on creating autoresponder series that help people both get into some of the free ebooks I offer and get more out of them. I've completed one series on how your energy level affects your business to go along with The D-Cell Report. And I'm working on others.
It's meant a little less energy going into my blog as I reassess also how to make it more effective. You see, while I believe in blogging, it's something that lends itself too easily to isolating.
Blogger posts. Reader reads. And unless the reader leaves a comment, there's no contact that goes across the anonymity of the computer screen.
Yet business thrives on contact. I know of a lot of people who start a business because they want to get away from workplace politics that infects every job. They want to get away from a boss who is so unreasonable as to actually require them to do things his way instead of however they wish. They want to get away from that messy thing known as human interaction.
But a business that is free of human interaction is not a business. It's a hobby. Business requires a seller to discover and fulfill the needs of buyers. There's no way to do that without some level of interaction.
Sure, you can put up a website that offers products. But if those products don't fulfill the needs of buyers, there are no sales. If those products don't find a way to draw people into the site, there are no sales.
The dream of getting rich while tucking yourself safely out of the way of human interaction is a myth. I don't know of a single Internet success story who locks himself away, avoids contact with people, and rakes in the dough.
Seek to know your customers. Understand them. Feel their needs. That's a big step toward Internet success.
Jeff
Labels: blogging, building relationships, successful business
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