Fly on the E-Commerce Cyberwall

Tweaking Your Business to Death
Did you know it's possible to tweak your business to death? That happens when you get so fixated on the little things that you lose sight of what you're in business to do.

You're in business to provide a service to your customers that they value enough to pay you handsomely in return.

That's it. It's that simple.

"Ah," but you say, "that doesn't sound simple at all. It means I have to (gasp) figure out what people need and how to provide it for them. Isn't there an easier way to do it?"

That's why we are often so susceptible to details. It's easy to focus on little things, on tweaking the wording of our site, or organizing elaborate plans that we never put into practice, or buying one info product after another to help us find more ways to tweak the details of our business.

Tweaking has its place. Don't get me wrong. Tweaking is essential when you have a solid business going, generating plenty of sales. Tweaking then takes the form of testing to improve your business.

But you never get to that point if all you ever do is tweak. Take what you know and seek to connect with your target market right now. So what if your knowledge isn't absolutely perfect yet? So what if you feel inadequate meet people's needs?

You can do better by putting your imperfect self out there than by waiting for a time when you have attained all knowledge and can proceed with absolute certainty. (Yeah, like that's gonna happen.)

You'll make mistakes. But you'll learn. And what you learn from your experience will benefit you far more than all the book learning you ever do.
Jeff