Fly on the E-Commerce Cyberwall

The Importance of Taking Action
I just want to clarify something in case anyone got the wrong idea from yesterday's post (about my daughter buying a permanent headquarters for her business). My message wasn't one of "if you want something badly enough it will come your way."

You don't get what you're aiming for by sitting back and just "wanting it" enough. I've seen a lot of business owners fall into that trap. They take a little step toward fulfilling their dreams and then they sit back and wait for everything they want to come together for them.

My daughter Rachel didn't achieve what she did by taking that route. What caused her dream to become reality was TAKING ACTION.

She's gotten a number of breaks along the way. She's been in the right place at the right time to step in when someone needed the kind of program she envisioned. She's drawn attention from backers who were impressed with the program she's put together.

But she hasn't gotten those breaks by sitting on her duff. She hasn't gotten that attention by simply waiting for "the right time" to do something about her dreams.

She has gotten where she is today by taking action. She stepped out at times when things weren't quite ready. She learned some painful lessons where her inexperience showed through.

But through all of it, she learned and she persevered and she acted. A good example of what comes from taking action happened when she signed the closing papers on the church.

A number of congregation members were at the closing to represent the church. As
Rachel and her future husband signed the papers, they talked with these sellers about their plans for the church. A number of them heard about her program for the first time at that closing.

Several asked for information about how they could register their children for her classes. Others spoke of contacts they had that could help her make her programs more widely known. Another was a former puppeteer who had been looking for a children's program exactly like Rachel's to donate all her puppets to.

In the course of buying the church, Rachel received more than just a property. She received more students, more contacts, and more to equip her program. As with everything she's done to date, she got more than she expected from her actions.

There's a place for learning when you start a business. But too many business owners never get beyond learning and planning into the actual doing. Take what you know and USE it to build your business. Good things happen to those who take action.
Jeff