Monday, June 12, 2006
Finding Your Niche
"I'd love to work with a few resellers who focus on a niche and do a really good job of promoting our products to it," said my client today as we talked about his dropshipping program. "There are just too many who never do anything more than dream."
It seems that almost all of the new business owners who apply to resell his products have one of two plans in mind:
It might be a fun daydream to imagine your company being mentioned in the same breath with Amazon and WalMart, but that's the closest you'll ever come to accomplishing that—in your dreams.
But there's money to be made in niches, namely, in serving the needs of small, passionate groups of people. Believe it or not, there are already niches where you already have enough knowledge and experience to help people solve their needs and make good money in the process.
As a matter of fact, unless you already have deep pockets and vast business experience, niches are the ONLY place where you can really make some serious money. Forget about trying to follow in the footsteps of the giants. Blaze your own trail where others don't already dominate the market and you can create a profitable business.
How to find your niche? I'll get into that tomorrow.
Jeff
"I'd love to work with a few resellers who focus on a niche and do a really good job of promoting our products to it," said my client today as we talked about his dropshipping program. "There are just too many who never do anything more than dream."
It seems that almost all of the new business owners who apply to resell his products have one of two plans in mind:
- Either create a gigantic general products site that they dream will one day sell everything that anyone could possibly want
- Or grab some cool products and make a quick buck by throwing them up on eBay
It might be a fun daydream to imagine your company being mentioned in the same breath with Amazon and WalMart, but that's the closest you'll ever come to accomplishing that—in your dreams.
But there's money to be made in niches, namely, in serving the needs of small, passionate groups of people. Believe it or not, there are already niches where you already have enough knowledge and experience to help people solve their needs and make good money in the process.
As a matter of fact, unless you already have deep pockets and vast business experience, niches are the ONLY place where you can really make some serious money. Forget about trying to follow in the footsteps of the giants. Blaze your own trail where others don't already dominate the market and you can create a profitable business.
How to find your niche? I'll get into that tomorrow.
Jeff
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