Wednesday, June 07, 2006
Changing Your Mindset
I've been getting a lot of good questions lately about how quickly someone can get a business to the point where it brings in a liveable income. Here are a few thoughts on that.
It's almost impossible to make the kind of profits in your first month that really get you excited.
Not only are there all the logistical aspects that that eat up time (getting your business going, generating traffic, etc.), but there's the fact that you're learning a lot of totally new skills that you never dealt with as an employee.
And that doesn't even take into consideration the biggest part of making the transition from employee to business owner: changing your mindset.
When you start a business, you need to be ready to make a fundamental shift in your own perspective on work. You'll be changing from an employee mindset to an entrepreneur mindset.
As an employee, you have someone who tells you what he or she wants you to do. You also have someone who has agreed to pay you for the amount of time you spend doing those assignments. As an entrepreneur, you have neither of those things. No one tells you directly what they want, and no one is obligated to pay you for what you do.
You become responsible for finding ways to uncover what people are looking for and the emotional needs that drive them to want those things. And you become responsible for putting yourself right where they're searching and overcoming their skepticism so you can persuade them that you have exactly what they need.
This is a huge mental and emotional jump that you have to make when you start a business and it's a jump that most new business owners never make. That's why so many new businesses fail. Be aware of that change and work at not only accepting it, but embracing it. It's essential to making your business a success.
Now, I'm not saying this to scare anyone out of starting a business, but to explain why it takes time before you can count on on your business financially. You're not only learning all the technical aspects of running a business, but you yourself are undergoing a change in how you see your world. And those are both huge tasks.
Jeff
I've been getting a lot of good questions lately about how quickly someone can get a business to the point where it brings in a liveable income. Here are a few thoughts on that.
It's almost impossible to make the kind of profits in your first month that really get you excited.
Not only are there all the logistical aspects that that eat up time (getting your business going, generating traffic, etc.), but there's the fact that you're learning a lot of totally new skills that you never dealt with as an employee.
And that doesn't even take into consideration the biggest part of making the transition from employee to business owner: changing your mindset.
When you start a business, you need to be ready to make a fundamental shift in your own perspective on work. You'll be changing from an employee mindset to an entrepreneur mindset.
As an employee, you have someone who tells you what he or she wants you to do. You also have someone who has agreed to pay you for the amount of time you spend doing those assignments. As an entrepreneur, you have neither of those things. No one tells you directly what they want, and no one is obligated to pay you for what you do.
You become responsible for finding ways to uncover what people are looking for and the emotional needs that drive them to want those things. And you become responsible for putting yourself right where they're searching and overcoming their skepticism so you can persuade them that you have exactly what they need.
This is a huge mental and emotional jump that you have to make when you start a business and it's a jump that most new business owners never make. That's why so many new businesses fail. Be aware of that change and work at not only accepting it, but embracing it. It's essential to making your business a success.
Now, I'm not saying this to scare anyone out of starting a business, but to explain why it takes time before you can count on on your business financially. You're not only learning all the technical aspects of running a business, but you yourself are undergoing a change in how you see your world. And those are both huge tasks.
Jeff
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