Thursday, May 11, 2006
The Value of Giving Stuff Away
It's been a pretty amazing couple of days. I subscribe to a lot of marketing newsletters. And lately, three of them have offered series of free teleseminars to share the strategies they've used to build seven-figure incomes online.
I'll admit, I was skeptical. I've signed up for a good number of free teleseminars before and most of them turned out to be thinly veiled pitch-fests for whatever fly-by-night products the presenter had thrown together.
But because these marketers were ones that I already had a lot of respect for, I decided to try them out. Boy, am I glad I did!
These teleseminars have been everything that was promised. They've delivered highly successful marketers sharing a wealth of experience on building multiple kinds of businesses.
So why are these marketers giving of their time like this? It's because they know the value of giving things away.
Hey, the only reason I decided to join these teleseminars is because I know from my contacts with those particular marketers that they're not the type to promise one thing and then spend the whole time trying to get me to buy what they promised to give for free. These are marketers who have earned my trust.
And that trust is far more valuable than any $29.95 ebook sale. If you can win your customer's trust with good, helpful information, you have them coming back to you again and again. And they come back to you with a willingness to trust what they tell you.
There are marketers I would never buy a thing from because they've been so clearly interested in nothing but making a quick buck. The ones I trust are the ones I spend my money with.
These guys know the value of that. Now, should you then run out and start giving away everything you have for free to gain people's trust? No, there's more to gaining trust than just a mechanical "I do this and you must reciprocate" approach.
Behind their generosity is something that most new business owners never find. But that's a subject for tomorrow's blog entry.
Jeff
It's been a pretty amazing couple of days. I subscribe to a lot of marketing newsletters. And lately, three of them have offered series of free teleseminars to share the strategies they've used to build seven-figure incomes online.
I'll admit, I was skeptical. I've signed up for a good number of free teleseminars before and most of them turned out to be thinly veiled pitch-fests for whatever fly-by-night products the presenter had thrown together.
But because these marketers were ones that I already had a lot of respect for, I decided to try them out. Boy, am I glad I did!
These teleseminars have been everything that was promised. They've delivered highly successful marketers sharing a wealth of experience on building multiple kinds of businesses.
So why are these marketers giving of their time like this? It's because they know the value of giving things away.
Hey, the only reason I decided to join these teleseminars is because I know from my contacts with those particular marketers that they're not the type to promise one thing and then spend the whole time trying to get me to buy what they promised to give for free. These are marketers who have earned my trust.
And that trust is far more valuable than any $29.95 ebook sale. If you can win your customer's trust with good, helpful information, you have them coming back to you again and again. And they come back to you with a willingness to trust what they tell you.
There are marketers I would never buy a thing from because they've been so clearly interested in nothing but making a quick buck. The ones I trust are the ones I spend my money with.
These guys know the value of that. Now, should you then run out and start giving away everything you have for free to gain people's trust? No, there's more to gaining trust than just a mechanical "I do this and you must reciprocate" approach.
Behind their generosity is something that most new business owners never find. But that's a subject for tomorrow's blog entry.
Jeff
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